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Website design and development companies · Email marketing

Reach the past client before their site turns four.

Email marketing for a web company is the note that reaches a past client before their site is old, and the one that keeps an agency thinking of you for the next build. GullySales builds the list from your project records and times each send to a renewal.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of website design and development companies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for website design and development companies

Sales and marketing for website design and development companies, the overview.

Last updated 5 Oct 2026.

For website design and development companies

Where it usually goes wrong, and what we would do.

  • “Your best list is the invoice book”

    Every business you have built for knows your work already, and every one of those sites ages by the month.

  • “Renewal dates decide the send”

    A hosting renewal is the one week in the year an owner thinks about their website, so that is when the mail lands.

  • “Agencies want a reminder, not a newsletter”

    A note carrying the two builds you just finished keeps you on an agency's list for the next one.

What we do

What we deliver for website design and development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A list built from your project records

    Every client you have built for, with the platform, the launch year, the renewal month and who signed off, cleaned of people who have moved on.

    Result: A send reaches owners rather than dead addresses.

  2. A renewal note per client

    A short mail before each hosting or domain renewal, setting out what is due, what it covers and the one thing you would improve this year.

    Result: Renewals stop being an awkward invoice out of nowhere.

  3. A platform update warning

    A note to clients running a version going out of support, explaining the risk in plain words and what the update would cost.

    Result: Security work is sold before a site is broken into.

  4. A three-year note offering a refresh

    A mail to every client whose site turns three, with a screenshot of how it now looks on a current phone and a price band for the work.

    Result: The redesign comes to you rather than to a stranger.

  5. A note to agency partners

    Two recent builds, your current turnaround and the capacity you have free, sent to the agencies and consultants who pass work to you.

    Result: You are remembered on the day their client asks.

  6. A line when a client's competitor launches

    A one-paragraph mail to an owner when a business in their trade puts up a new site, naming what it does that theirs does not.

    Result: The redesign conversation starts before they notice on their own.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a web company needs in place before it emails past clients about renewals and refreshes.

A client record with the site facts
For each site hold the domain, host, platform and version, the launch date, the renewal dates and who pays. A note about an ageing plugin or a renewal needs these facts.
Permission from the project
Add to the contract that the client may receive maintenance and renewal notes by email. Marketing beyond that needs a separate agreement and an opt-out.
Renewal dates you manage honestly
Check whether the client or you hold the domain and hosting. Never imply control you do not have. Tell the owner who is responsible for each renewal.
A clear line on what is service and what is sales
A security update notice is service mail. A refresh offer is a sales note. Keep them on separate lists and templates.
A sender who built the site
Send from the project lead or founder on your domain. A client replies to the person who knows the site.
An opt-out and a handover record
Honour requests to stop mail, and note whether the client has left. A client who moved to another firm must not receive your renewal note.

Who it is for

This is written for these website design and development companies.

  • Small web design studios for local businesses
  • WordPress and WooCommerce developers
  • Shopify and e-commerce website builders
  • Custom web application developers
  • UI and UX design firms
  • Web companies focused on one industry, such as healthcare or real estate
  • Hosting and website maintenance providers
  • Freelance web developers building a team

Not for

It is not the right fit if.

  • Your project records have no client email addresses or renewal dates, so there is no list to write to.
  • You have no refresh or maintenance offer ready, and a note to an older client would ask for nothing.
  • Most past clients were supplied through an agency that owns the relationship, and mailing them directly would break the arrangement.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your list

    We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.

  2. 2

    Audit past sends

    We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.

  4. 4

    Write and set up

    Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.

  5. 5

    Measure and adjust

    We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What do we send that actually gets opened?
A renewal date, a security warning for their platform, or one change worth making to their site. A studio newsletter gets deleted.
How often should we mail past clients?
Tie it to their dates rather than a schedule. A renewal month, a platform update and the three-year mark are enough.
Can we mail past clients about a platform vulnerability?
Yes, as a service note if you maintain the site or built it and the issue is real. State the platform and the version, the risk in plain words, and the next step, and offer to fix it. Do not use fear to sell. Tell them how to check themselves.
What do we say to a client whose competitor has just launched?
Be careful. Do not name the competitor or imply you watched them. A general note that sites in their sector are being refreshed, with one useful idea for their own, is fair. Use public information only, and keep the tone helpful.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for website design and development companies

Everything else we would do for you.

Closest to this: messaging and automation

Also for website design and development companies

Or start from the overview: sales and marketing for website design and development companies.

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