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Spas · Account based marketing

Pitch the HR team at the office park before they sign with a competing spa.

Account-based marketing for a spa means targeting a named list of companies, business parks and hotels for a corporate wellness tie-up. It replaces one broad campaign aimed at anonymous walk-in customers. GullySales builds the list, the pitch and the follow-up that turns an HR manager's enquiry into a standing monthly contract.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of spas at work in India

What account based marketing means

Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list after the first conversation and writes content aimed at each named account rather than a general offer.

Also for spas

Sales and marketing for spas, the overview.

Last updated 5 Oct 2026.

For spas

Where it usually goes wrong, and what we would do.

  • “A named list, not a boosted post”

    Ten IT parks and three large offices within delivery distance are worth more sustained effort than another Instagram boost aimed at nobody in particular. Each one gets its own outreach to the HR or admin contact.

  • “The pitch is a package, not a brochure”

    An HR manager wants a fixed monthly cost for a set number of chair massages or facials per employee. A general description of your treatments does not close this deal, so the pitch needs a package and a price before the first call ends.

  • “One signed office renews for years”

    A single corporate wellness contract with a hundred-employee office fills slow weekday afternoons for the length of the contract. A good first quarter is the strongest argument for renewal at the same desk.

What we do

What we deliver for spas.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. List of offices and hotels within delivery reach

    A named list of nearby IT parks, offices and hotels worth a direct corporate wellness pitch, built from your location and capacity.

    Result: Outreach goes to companies that could actually become a contract.

  2. Corporate wellness package with a fixed monthly price

    A package stating a set number of chair massages or facials per month at one price, ready to quote on the first call.

    Result: An HR manager gets a number to take to their own approval.

  3. Pitch document and follow-up sequence for HR contacts

    A short pitch document and a follow-up schedule for the HR or admin contact at each named account.

    Result: An interested HR manager is not left to remember to call back.

  4. Onboarding checklist for a signed corporate account

    A written process for scheduling employee sessions once an office signs, so the contract starts smoothly from week one.

    Result: A new corporate client sees the service working from the first booking.

  5. Report on named-account outreach

    A report against your baseline showing which named accounts were contacted, responded and converted to a contract.

    Result: The owner sees which outreach is actually turning into signed offices.

How the result is measured

  • Accounts engaged
  • Meetings secured per account
  • Accounts converted to customers

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full account-based marketing page

Corporate wellness proposal

State these six things in every corporate wellness proposal for an office.

HR will compare your page with another spa's. The proposal that answers the practical questions without a call is the one that gets forwarded to the finance head.

Treatments suited to an office
List the ones that work for a working day, such as head and shoulder, foot and chair massage, with the duration of each. Leave out treatments that need a full table or a long recovery.
Where it happens
Say whether staff come to the spa or therapists visit the office. For a visit, list what you need: a quiet room, a power point, and space for linen and a hygiene routine.
Price and what it includes
Show one price per session or per package, with GST, set by you in advance. State what each includes, so HR does not have to ask what the number covers.
How staff book and cancel
Give one WhatsApp number and one booking process HR can forward to staff. Say how a cancelled slot is handled so that weekday afternoon slots are not left empty.
Therapists and hygiene
State that therapists are trained and certified where that is true, and describe the linen and sanitation routine in a few lines. Customers ask whether a spa is genuine, and so does HR.
Who pays
Offer options: the company pays in full, shares the cost, or staff pay a stated corporate rate. Ask HR which they prefer before drafting the proposal, not after.

Who it is for

This is written for these spas.

  • Day spas
  • Ayurveda and wellness centres
  • Salon-spa combo outlets
  • Medi-spas and skin clinics with spa services
  • Massage-only therapy centres
  • Resort and hotel spas
  • Corporate and mobile wellness services

Not for

It is not the right fit if.

  • You have no therapist capacity on weekday afternoons, so a corporate contract would only crowd out walk-in guests.
  • Nobody can write a fixed package price, and an HR manager cannot take an unpriced offer to their own approval.
  • You are one room with one therapist, and a standing office contract would leave no chair for the guest who calls.

Before you decide

Agree the work. Know how to judge it.

Account-based marketing for spas: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Choose named organisations with a clear reason to buy and record what is known about each. Distinguish the person who uses the offer from the people who evaluate, approve, or purchase it.

Make the scope clear

Agree which accounts deserve individual research and which can share a common approach. Set the marketing and sales handover before commissioning account-specific material.

Check the work in use

Review progress within each account: a relevant conversation, a clarified requirement, or an agreed next step. Keep account activity separate from evidence of buying intent.

Know when to change course

If there is no plausible fit or buying reason, remove the account from the priority list. Personalising an unsuitable offer will not make it relevant.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the account based marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Account selection agreement

    You define a worthwhile account and confirm how many relationships your team can work. We review past quotations and existing contacts before proposing the list.

  2. 2

    Priority list approval

    Your sales head accepts, removes, or parks proposed accounts. Existing opportunities receive a coordinated approach rather than an unrelated marketing message.

  3. 3

    Research and message review

    We prepare the buying-group maps and account angles. Your team checks technical claims and identifies information that must not be shared.

  4. 4

    Outreach release

    You approve the content and channel plan, including the necessary compliance review. Marketing and sales agree who contacts each person before messages go out.

  5. 5

    Response handover

    Relevant replies move to the named salesperson with the conversation history and an agreed next action. Unclear responses stay marked for clarification, not counted as qualified opportunities.

  6. 6

    Account review decisions

    We compare progress with the starting baseline and recommend which accounts to continue, pause, or replace. Reporting frequency and review arrangements are agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is account-based marketing realistic for a single spa?
Yes, at a small scale. A list of ten to twenty offices within a short drive is enough to start, rather than trying to reach every company in the city at once.
How is this different from a general corporate offer on our website?
A page saying we do corporate wellness rarely gets read by an HR manager who never visits your site. This reaches them directly with a name, a package and a follow-up call.
Should we give an HR team a free trial session?
One short trial for the decision maker is reasonable, if the owner sets the limit in advance and books it in a slow slot. A free session for every employee is not. Follow it with the written proposal the same day, while the experience is fresh.
What if a corporate client asks for a discount?
Decide your lowest price before the meeting. Offer a better rate in return for a commitment, such as a package of sessions or a fixed weekday slot, rather than a discount for asking. Discounts given freely become the new base price.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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