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Personal branding · Technology

You shipped it, the company took the credit, and you have nothing to show.

Personal branding for a product manager is the problem of having no artefact: you did not write the code or draw the screens, and the launch belongs to the company.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a product manager is the problem of having no artefact: you did not write the code or draw the screens, and the launch belongs to the company. GullySales writes and runs your presence from a regular conversation, built around the decisions you made rather than the features.

Also written for

Product manager, Product owner, Product leader.

Where this sits

For product managers

Where it usually goes wrong, and what we would do.

  • “Every interview asks what you actually did”

    There is no repository to open and no portfolio to send. The only proof a product manager owns is a clear account of a decision: what you cut, what you were wrong about, and what the numbers said six months later.

  • “The category is drowning in frameworks”

    One more post about a prioritisation score reaches other product managers and nobody who hires. Write instead about the trade-off you made when engineering said six months and sales had already sold it.

  • “Your roadmap is confidential and your reasoning is not”

    Naming the feature, the customer or the date gets you a call from legal. How you choose between one customer's demand and the platform work underneath is yours to publish.

  • “Inside the company, credibility is the whole job”

    You have no authority over engineering or sales, so the role runs on whether they believe you. Being visible outside changes how you are heard inside, which is an odd reason to buy this and a real one.

What we do

What we deliver for product managers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile organised around decisions

    Your bio rewritten around the products you have owned, the stage each was at when you took it, and what you changed, with the tool logos and certification badges taken down.

    Result: A hiring manager reads judgement instead of a job description.

  2. The interview, booked after a sprint review

    An hour on a bet that did not pay, a discovery call that changed your mind, or a feature you killed three months after launching it.

    Result: Drafts from a conversation you can have on the way home.

  3. One decision written up in full

    The problem, the options you had, what you chose and the number that moved or refused to, with names and dates removed where they have to be.

    Result: An answer to the interview question that has beaten you twice.

  4. Discovery done in public

    Short pieces asking the questions you are researching this quarter, so the people who have already solved it come to you.

    Result: Customer conversations you did not have to ask sales for.

  5. The team credited by name

    Engineers, designers and researchers named in every write-up, because a product manager who takes sole credit becomes a story other people repeat.

    Result: Colleagues who back your account when a reference call comes.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for product managers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will my employer pay for this?
Rarely, and be careful how you ask. A product manager building a public profile reads as preparing to leave, unless you put it as being visible to the market you sell into. If you fund it yourself, treat it as the cost of the next role and keep every draft.
Everyone tells product managers to post on LinkedIn. How is this different?
The posting is not the point, the interview is. An hour of somebody asking why you made a call, then drafts you correct line by line. Skip that and you get the framework posts, which is what the feed already has too many of.
I am moving from engineering into product. Will this help?
More than it helps an established product manager, because you have nothing on paper in the new role. Write up the two calls you already made as an engineer that were really product decisions. That is a weekend of work, and you may not need us afterwards.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Technology

Personal branding for the rest of the technology.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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