Personal branding · Technology
The hiring manager reads your code, and your peers can smell a ghostwriter.
Personal branding for a software engineer is a narrow thing. It is one hiring manager opening your repository, and an audience of other engineers who can tell when copy was written by an agency. GullySales writes and runs it from a monthly conversation, and says so when you do not need it.
In one paragraph
Personal branding for a software engineer is a narrow thing. It is one hiring manager opening your repository, and an audience of other engineers who can tell when copy was written by an agency. GullySales writes and runs it from a monthly conversation, and says so when you do not need it.
Also written for
Software engineer, Developer, Full-stack engineer, DevOps engineer.
Where this sits
For software engineers and developers
Where it usually goes wrong, and what we would do.
“The readme is the portfolio”
A recruiter screens on keywords and the engineer taking your technical round opens the code. A project with no readme, no tests and a commit history of one enormous push has already answered their question.
“This audience punishes marketing in public”
An engineer who reads a post that was clearly written by somebody else says so, in the comments, under their own name. There is no version of this that works unless the thinking is yours.
“What you built belongs to your employer”
The architecture you are proudest of is the company's, and so is most of the detail that would make writing it up interesting. Your contract decides where the line sits between the general problem and their system.
“Many of you should not pay anybody for this”
If you already have a repository people use and you can write a clear readme, the gap is a weekend, not an engagement. We would rather say that on the audit call than take the money.
What we do
What we deliver for software engineers and developers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile a technical reader accepts
Your GitHub, LinkedIn and personal page written around what you have shipped and operated: the stack, the scale, the on-call rota. No adjectives about being passionate.
Result: A hiring manager reaches the interesting part in thirty seconds.
The hour that usually starts with an outage
The one you debugged at two in the morning, the migration you did badly the first time, or the library you gave up on and why.
Result: Writing in your own register, from an hour you did not spend typing.
One project explained properly
A readme, an architecture note and a short piece covering the problem, the two approaches you rejected, and what broke once it was in production.
Result: Something to send instead of a CV.
Talks and the open-source trail
A conference abstract, the meet-up talk in Bengaluru, the issues you answer and the reviews you leave, kept visible under one name rather than four handles.
Result: Messages from people who found your answer to their problem at one in the morning.
The parts that are not code
What you are like in a review, and what you do when an estimate turns out to be wrong, written plainly, because it is the thing an interview cannot test.
Result: Fewer rounds spent proving you are not difficult to work with.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for software engineers and developers
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will you write posts as me?
My employer owns my work. What am I allowed to publish?
Is this worth paying for on a salary?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Technology
Personal branding for the rest of the technology.
Or start from personal branding.