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Personal branding · Technology

Your portfolio shows the screens and hides the only part worth reading.

Personal branding for a UX or product designer is mostly a writing problem: a hiring manager opens your case study wanting the constraint, the thing you tested and what you changed, and finds a wall of screens.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a UX or product designer is mostly a writing problem: a hiring manager opens your case study wanting the constraint, the thing you tested and what you changed, and finds a wall of screens. GullySales writes and runs it from a regular conversation with you, on a domain that stays yours.

Also written for

UX designer, UI designer, Product designer, Design lead.

For UX and product designers

Where it usually goes wrong, and what we would do.

  • “The case study is opened for the reasoning”

    Anyone can post final screens, and half of them were drawn for the portfolio rather than shipped. The reader wants the business limit you worked inside, what you tried first, and what the usability test actually told you.

  • “Beautiful work with no problem statement looks like coursework”

    A grid of pastel dashboards reads as an exercise. One real screen from a claims process that four thousand people use daily, with the reason it looks the way it does, beats the whole grid.

  • “Most of what you shipped is under wraps”

    The unreleased product, the client's brand, the internal tool nobody outside has seen. Permission, or an anonymous write-up, has to be arranged before anything goes up, not after somebody complains.

  • “Only you remember why”

    Six months on, the reason you moved that button has left everyone's memory except yours. Nobody can reconstruct it from the file, which is why this cannot be handed over without the interview.

What we do

What we deliver for UX and product designers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two case studies written properly

    Context, the constraint, what you tested, what changed and what you would repeat, with the screens supporting the argument rather than standing in for it.

    Result: A hiring manager reaches the end and knows how you think.

  2. The interview, while you still remember why

    An hour on a decision you lost to engineering, a research session that went against your assumption, or a pattern you have stopped using.

    Result: Writing in your voice from an hour of talking, which is how designers explain things anyway.

  3. A portfolio site that belongs to you

    A simple site carrying your case studies on your own domain, so the work is not sitting inside a platform's feed at the mercy of its rules.

    Result: A link you can send that still works after you change jobs.

  4. Your process, described without a diagram

    What you do in the first week on a project, how you run a critique, and what you do when there is no research budget and no users to talk to.

    Result: Fewer interviews spent proving you can work alongside engineers.

  5. Credit where the work was shared

    Researchers, engineers and the other designers named, with your own part in a team project stated plainly instead of left vague.

    Result: Nothing in your portfolio a former colleague would dispute.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for UX and product designers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you write my case studies from the Figma file?
No. The file shows what you decided and not why, and the why is the entire case study. An hour of you talking about one project gives us more than a week of reading screens would.
Should I pay for this myself?
Usually yes, because a portfolio is a career asset that travels with you and almost no employer funds one. If you work in an agency, ask anyway: some will pay for case studies that double as the agency's own proof. If nobody has asked to see your portfolio in two years, wait. Write up the project you just shipped, while you still remember why. That may be all you need.
Is a portfolio site worth it when hiring happens on LinkedIn?
The site is what the profile points at, and it is the thing that survives. A platform changes its rules and your work goes with it. Your own domain with three case studies on it costs very little to keep alive.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Technology

Personal branding for the rest of the technology.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need