Skip to content
GullySales

Personal branding · Technology

Your portfolio shows the screens and hides the only part worth reading.

Personal branding for a UX or product designer is mostly a writing problem: a hiring manager opens your case study wanting the constraint, the thing you tested and what you changed, and finds a wall of screens. GullySales writes and runs it from a monthly conversation with you, on a domain that stays yours.

In one paragraph

Personal branding for a UX or product designer is mostly a writing problem: a hiring manager opens your case study wanting the constraint, the thing you tested and what you changed, and finds a wall of screens. GullySales writes and runs it from a monthly conversation with you, on a domain that stays yours.

Also written for

UX designer, UI designer, Product designer, Design lead.

For UX and product designers

Where it usually goes wrong, and what we would do.

  • The case study is opened for the reasoning

    Anyone can post final screens, and half of them were drawn for the portfolio rather than shipped. The reader wants the business limit you worked inside, what you tried first, and what the usability test actually told you.

  • Beautiful work with no problem statement looks like coursework

    A grid of pastel dashboards reads as an exercise. One real screen from a claims process that four thousand people use daily, with the reason it looks the way it does, beats the whole grid.

  • Most of what you shipped is under wraps

    The unreleased product, the client's brand, the internal tool nobody outside has seen. Permission, or an anonymous write-up, has to be arranged before anything goes up, not after somebody complains.

  • Only you remember why

    Six months on, the reason you moved that button has left everyone's memory except yours. Nobody can reconstruct it from the file, which is why this cannot be handed over without the interview.

What we do

What we deliver for UX and product designers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two case studies written properly

    Context, the constraint, what you tested, what changed and what you would repeat, with the screens supporting the argument rather than standing in for it.

    Result: A hiring manager reaches the end and knows how you think.

  2. The monthly interview, while you still remember why

    An hour on a decision you lost to engineering, a research session that went against your assumption, or a pattern you have stopped using.

    Result: Writing in your voice from an hour of talking, which is how designers explain things anyway.

  3. A portfolio site that belongs to you

    A simple site carrying your case studies on your own domain, so the work is not sitting inside a platform's feed at the mercy of its rules.

    Result: A link you can send that still works after you change jobs.

  4. Your process, described without a diagram

    What you do in the first week on a project, how you run a critique, and what you do when there is no research budget and no users to talk to.

    Result: Fewer interviews spent proving you can work alongside engineers.

  5. Credit where the work was shared

    Researchers, engineers and the other designers named, with your own part in a team project stated plainly instead of left vague.

    Result: Nothing in your portfolio a former colleague would dispute.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for UX and product designers

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can you write my case studies from the Figma file?
No. The file shows what you decided and not why, and the why is the entire case study. An hour of you talking about one project gives us more than a week of reading screens would.
Should I pay for this myself?
Usually yes, because a portfolio is a career asset that travels with you and almost no employer funds one. If you work in an agency, ask anyway: some will pay for case studies that double as the agency's own proof. If nobody has asked to see your portfolio in two years, wait. Write up the project you just shipped, while you still remember why. That may be all you need.
Is a portfolio site worth it when hiring happens on LinkedIn?
The site is what the profile points at, and it is the thing that survives. A platform changes its rules and your work goes with it. Your own domain with three case studies on it costs very little to keep alive.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit