Airport advertising · Marketing
An airport panel is a reputation buy, and dwell time decides what it is worth.
Dwell time is the whole argument, and it differs wildly inside one terminal. A security tray is held for a minute by a person with nothing to do and both hands occupied. A panel in the corridor between gates is passed in four seconds by somebody who is late.
In one paragraph
Airport advertising buys a named site inside a terminal for a month or a quarter: a backlit panel, a slot in a digital loop, trolleys or security trays. GullySales works out which zones your buyer actually stops in and coordinates the booking with the media owner who holds those rights. It builds standing, not enquiries.
So the baggage belt, the check-in queue, the tray and the lounge are worth paying for. The corridor is not, at the same money. When a package is quoted across a terminal, the question to ask is how much of it is corridor.
This is a branding buy. Nobody enquires from an airport panel on the spot, and a seller who presents it as a lead source is selling you something else. What it does is make your name familiar to people who fly every week, which is a narrow and expensive audience to reach any other way.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The site was bought on price, not on whether anyone stands there”
Two sites in the same terminal are quoted close to each other, and one faces a queue while the other faces a corridor. A rate on its own cannot tell them apart.
“The artwork was rejected a week before installation”
Airport sites are installed to the operator's specification and the operator approves what goes up. A design signed off in your office is not signed off there.
“Somebody called the campaign a failure because no calls came”
There was no way for a call to arrive. An airport panel judged on enquiries is judged on the wrong thing, and the cycle gets cancelled before it has done its actual job.
“The screen slot turned out to be one of many in a loop”
Digital sites are sold as a slot inside a rotating loop, so your ten seconds comes round every few minutes. That is a different product from a panel lit all day, and it is not always quoted as one.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Zone and dwell mapping
Where people stop inside the terminal, matched against where sites are available, so the buy sits in the waiting rather than the walking.
Site shortlist with photographs
Every proposed site seen in a photograph with whatever faces it, rather than picked off a list of names.
Format comparison
A backlit panel, a slot in a digital loop, trolleys and trays priced against each other for the same cycle. The cheap unit is not automatically the better buy.
Booking coordination
The buy placed with the media owner holding rights to that terminal, with the site, the cycle and the installation date confirmed in writing.
Artwork to the operator's spec
Creative produced to the exact site dimensions and submitted for the airport operator's approval with time left to change it.
A route worth having
A short web address or a QR code used nowhere else, opening a page written for somebody standing at a belt with a phone in hand.
Installation proof
Dated photographs once the site is up and again during the cycle, because you are not going to be standing there.
How the result is measured
- Sites installed and photographed against the booking
- Branded searches during the cycle
- Visits to the campaign address or QR page
- Recognition your sales team reports in meetings
- Cost per month of the cycle against the other channels running
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- B2B companies whose buyers fly weekly and whose sales team is already meeting them
- Premium property sold to people who travel, where the name has to be known before the site visit
- Financial services, private hospitals and corporate brands who need to look established to a corporate audience
- A brand already advertising to the same people on LinkedIn, where the terminal repeats what they saw at their desk
- Businesses opening in a city where nobody has heard the name and the corporate market matters
Not for
It is not the right fit if.
- Any business that needs enquiries this quarter, because this buy will not produce them
- Local businesses whose customers live within a few kilometres and pass an airport twice a year
- A cycle shorter than a quarter, since the same traveller has to pass the site more than once for it to register
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the airport advertising work runs
- 1
Agree what this is for
We put in writing that the goal is recognition among people who travel, and where this quarter's enquiries are actually coming from instead.
- 2
Map the terminal
We work through the zones by how long a person is held in each, then shortlist sites in the ones that hold people.
- 3
Compare and book
Formats and cycle lengths are compared on the same basis, and the booking is coordinated with the media owner for that terminal.
- 4
Produce and clear the artwork
Creative is built to the site dimensions and put through the operator's approval ahead of the installation date.
- 5
Check and report
Installation photographs, the brand search trend and anything arriving at the campaign address go into the monthly report against the cycle.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will airport advertising bring us enquiries?
Which part of the airport is worth paying for?
How long should we book it for?
Do you own the airport sites?
What does an airport campaign cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Airport advertising, written for your industry.
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