Skip to content
GullySales
Tell us what you need

Airport advertising · Marketing

An airport panel is a reputation buy, and dwell time decides what it is worth.

Dwell time is the whole argument, and it differs wildly inside one terminal. A security tray is held for a minute by a person with nothing to do and both hands occupied. A panel in the corridor between gates is passed in four seconds by somebody who is late.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Airport advertising

In one paragraph

Airport advertising buys a named site inside a terminal for a month or a quarter: a backlit panel, a slot in a digital loop, trolleys or security trays. GullySales works out which zones your buyer actually stops in and coordinates the booking with the media owner who holds those rights. It builds standing, not enquiries.

So the baggage belt, the check-in queue, the tray and the lounge are worth paying for. The corridor is not, at the same money. When a package is quoted across a terminal, the question to ask is how much of it is corridor.

This is a branding buy. Nobody enquires from an airport panel on the spot, and a seller who presents it as a lead source is selling you something else. What it does is make your name familiar to people who fly every week, which is a narrow and expensive audience to reach any other way.

Who it is for

This is written for you if these sound familiar.

  • B2B companies whose buyers fly weekly and whose sales team is already meeting them
  • Premium property sold to people who travel, where the name has to be known before the site visit
  • Financial services, private hospitals and corporate brands who need to look established to a corporate audience
  • A brand already advertising to the same people on LinkedIn, where the terminal repeats what they saw at their desk
  • Businesses opening in a city where nobody has heard the name and the corporate market matters

Not for

It is not the right fit if.

  • Any business that needs enquiries this quarter, because this buy will not produce them
  • Local businesses whose customers live within a few kilometres and pass an airport twice a year
  • A cycle shorter than a quarter, since the same traveller has to pass the site more than once for it to register

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “The site was bought on price, not on whether anyone stands there”

    Two sites in the same terminal are quoted close to each other, and one faces a queue while the other faces a corridor. A rate on its own cannot tell them apart.

  • “The artwork was rejected a week before installation”

    Airport sites are installed to the operator's specification and the operator approves what goes up. A design signed off in your office is not signed off there.

  • “Somebody called the campaign a failure because no calls came”

    There was no way for a call to arrive. An airport panel judged on enquiries is judged on the wrong thing, and the cycle gets cancelled before it has done its actual job.

  • “The screen slot turned out to be one of many in a loop”

    Digital sites are sold as a slot inside a rotating loop, so your ten seconds comes round every few minutes. That is a different product from a panel lit all day, and it is not always quoted as one.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Zone and dwell mapping

    Where people stop inside the terminal, matched against where sites are available, so the buy sits in the waiting rather than the walking.

  2. Site shortlist with photographs

    Every proposed site seen in a photograph with whatever faces it, rather than picked off a list of names.

  3. Format comparison

    A backlit panel, a slot in a digital loop, trolleys and trays priced against each other for the same cycle. The cheap unit is not automatically the better buy.

  4. Boarding pass and cabin formats

    Advertising also sells on the back of a boarding pass, on an e-boarding pass, on baggage-belt wraps and on trolley branding. Inside the aircraft it is headrest covers, seat-back branding and the cabin bulkhead, and those come from the airline's media agency.

  5. Booking coordination

    The buy placed with the media owner holding rights to that terminal, with the site, the cycle and the installation date confirmed in writing. Sites are sold on a month at the least, and approval and fabrication typically put the start about a month after the order.

  6. Artwork to the operator's spec

    Creative produced to the exact site dimensions and submitted for the airport operator's approval with time left to change it.

  7. A route worth having

    A short web address or a QR code used nowhere else, opening a page written for somebody standing at a belt with a phone in hand.

  8. Installation proof

    Dated photographs once the site is up and again during the cycle, because you are not going to be standing there.

How the result is measured

  • Sites installed and photographed against the booking
  • Branded searches during the cycle
  • Visits to the campaign address or QR page
  • Recognition your sales team reports in meetings
  • Cost per month of the cycle against the other channels running

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the airport advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree what this is for

    We put in writing that the goal is recognition among people who travel, and where this quarter's enquiries are actually coming from instead.

  2. 2

    Map the terminal

    We work through the zones by how long a person is held in each, then shortlist sites in the ones that hold people.

  3. 3

    Compare and book

    Formats and cycle lengths are compared on the same basis, and the booking is coordinated with the media owner for that terminal.

  4. 4

    Produce and clear the artwork

    Creative is built to the site dimensions and put through the operator's approval ahead of the installation date.

  5. 5

    Check and report

    Installation photographs, the brand search trend and anything arriving at the campaign address go into the report against the cycle.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will airport advertising bring us enquiries?
No. Nobody at a baggage belt rings a number on a panel, and a campaign bought on that promise looks like a failure in month one. It is bought to be recognised later, in a meeting or a search, by people who fly often.
Which part of the airport is worth paying for?
The parts where people are stuck. An arriving passenger stands at a baggage belt for several minutes with nothing else to look at, and a security tray is held in both hands. Corridors between gates are passed at walking speed and are worth far less than they are quoted at.
How long should we book it for?
A quarter at the least. The same traveller has to pass the site more than once for the name to stick, and a month only covers the people flying that month. Short cycles are also quoted at a higher rate per month.
Do you own the airport sites?
No. Rights to airport inventory sit with the media owners appointed for each terminal. We plan the campaign and coordinate the booking with them or their agency, and we hold no inventory and no exclusive rate anywhere.
Is a hoarding on the airport road the same buy as a panel inside the terminal?
No, and they come from different sellers under different permissions. The approach road and the forecourt are frequently not airport property at all, so what is offered as an airport site can be an ordinary roadside hoarding. The run out to the airport is priced for a long captive drive with nothing else to read, which is fair on its own terms. Ask for the two separated on the quotation, because they are two purchases.
What does an airport campaign cost?
There is no published price. The rate follows the terminal, the zone, the format and the length of the cycle, so the media cost depends on the site list we recommend. Our fee is agreed in writing after we have read your brief and spoken to you, separate from that media cost and from producing and installing the artwork.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

By industry

Airport advertising, written for your industry.

Related services

Often bought with this, or instead of it.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need