Call generation advertising · Sales
You paid for every call, including the forty that nobody picked up.
Some things are only ever bought on the phone. A blocked drain at nine at night, a school admission, a machine that has stopped, a quotation for two hundred safety shoes. The buyer will not fill a form and wait for a reply.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Call generation advertising buys media designed to produce a phone call rather than a form: call-only search ads, click-to-call on social, and a tracked number printed on offline media. GullySales plans the buy, puts a separate number on each source, and reports connected calls rather than clicks to dial.
Demand and lead generation covers every route an enquiry can take, and this page is only the phone route. Here the advertisement is built to dial: a call-only search advertisement with no landing page, a click-to-call button, or a number that belongs to one campaign alone.
The awkward part is the pickup. You are charged when the dialler opens, not when somebody says hello, so a campaign with a dead lunch hour pays for silence. We count connected calls and the ones that rang out.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The phone rings and nobody can say where the call came from”
Every enquiry lands on the same showroom number, so search, the hoarding and the pamphlet look identical in the register. Spend then goes wherever the owner's instinct points.
“Half the calls go unanswered and nothing happens afterwards”
There is no missed-call list, so the caller who rang once at 2 pm is never rung back. That call was paid for at full rate.
“The calls come, but they are for something you do not sell”
A broad keyword pulls in people asking for spare parts, for jobs and for free advice. Your staff answer politely and the day goes.
“One tracking number was printed on everything”
The same number on the van, the board and the newspaper means the report can say how many calls arrived, never which advertisement earned them.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Call intent map
The situations that make your buyer reach for the phone, written in the words they search or say. Water leakage repair at midnight is not the buyer comparing annual contracts.
Call-only and click-to-call buys
Search campaigns that show a number instead of a link, call buttons on social placements, and the hours each one is allowed to run.
A tracking number for every source
Separate forwarding numbers for search, for the hoarding, for the pamphlet and for the directory listing, all of them ringing on your existing line.
Ring time, routing and the after-hours plan
How many rings before the call moves to the second person, who holds the phone on Sunday, and what a caller hears at eleven at night.
Missed call register
Every unanswered number listed with the time it rang, handed to your team the same day, so it can be returned while the buyer is still looking.
Recording and the notice it needs
Call recording set up with a spoken notice at the start, plus a listen to the first thirty seconds, where most enquiries are lost.
A script for the opening half minute
What is asked, in what order, and how a price question is answered without losing the caller. Written for your trade rather than a general greeting.
Connected call reporting
Calls that connected, calls that rang out, how long each lasted, and how many became a visit or an order.
How the result is measured
- Calls connected against calls charged
- Missed calls, and how many were rung back the same day
- Cost per connected call by source
- Share of calls that asked for something you sell
- Appointments or orders traced to a call
- Time before the phone is picked up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Emergency and same-day trades: plumbers, electricians, pest control, locksmiths and breakdown services
- Clinics, diagnostic centres and hospitals where the appointment is fixed on the phone
- Dealers and distributors who quote on the call, because the price depends on quantity
- Schools and coaching centres in the admission season, when a parent wants a person
- Anyone whose website form is filled twice a month while the phone rings forty times
- A business paying for search advertising that cannot say how many calls it produced
Not for
It is not the right fit if.
- Sales that take a committee, several site visits and a tender, where one call decides nothing
- Teams with nobody at the phone between one and three, because every unanswered ring is money already spent
- Businesses that refuse to quote any price on a call, since the caller hangs up and dials the next advertisement
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the call generation advertising work runs
- 1
Listen to what already rings
Before anything is bought we go through a fortnight of your calls and the counter register. Most owners find their largest source is one they never paid for.
- 2
Pick the media that make people dial
Search, social and the offline placements where a number is read and dialled, chosen against your budget and the hours you can answer.
- 3
Put a number on every source
Tracking numbers are set up and printed or loaded, so each advertisement reports its own calls from the first day it runs.
- 4
Fix the answering before the spend grows
Ring time, the second person and Sunday cover are agreed with you. We hold the budget low until calls are being picked up.
- 5
Cut what rings wrong
At the interval agreed at the start we drop the keywords and placements producing wrong-number calls and move that money into the hours when calls connect.
- 6
Report connected calls against the baseline
The report counts answered calls and what came of them, measured against the enquiry baseline recorded before the campaign started.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Are we charged for a call that nobody answered?
How do we know which advertisement made the phone ring?
Can the calls be recorded?
We already run search ads. How is this different?
What does a call campaign cost to run?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Call generation advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.