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Health awareness campaigns · Marketing

A camp is only worth running if somebody calls the register the week after.

A camp is easy to fill and easy to waste. Two hundred people come for a free sugar test, a doctor gives up a Sunday, and by Wednesday nobody has rung a single one of them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Health awareness campaigns

In one paragraph

Health awareness campaigns are the public side of a clinic or hospital's marketing: a screening camp, a talk at an apartment or factory, a checkup drive around a health day. GullySales arranges the venue permission and the media around it, then builds the register and the follow-up that turn attendance into appointments.

What you are buying here is not a medium. It is permission to stand where your patients already are, and that permission comes from an apartment association's secretary, a factory's HR head, a school principal or a temple committee. Each of them settles the date, the space and what you may hand out.

What a clinic may say about itself is restricted. The medical council's advertising guidance has been revised more than once, and the doctor's registration carries the risk. So the copy stays close to what the practice does, and anything doubtful goes to your own council or compliance adviser before it reaches a printer.

Who it is for

This is written for you if these sound familiar.

  • Hospitals opening a department or branch, where the neighbourhood needs to learn a specialist now sits there
  • Single-doctor clinics whose patients come from within three kilometres and from nowhere else
  • Diagnostic centres running a health-day package who want bookings out of it rather than a banner photograph
  • Physiotherapy, dental and eye practices where treatment starts with a check nobody books on their own
  • Factories and offices asking for an annual staff health check, where the clinic is chosen once for everyone

Not for

It is not the right fit if.

  • A clinic with no free slots in the fortnight after the camp, where the interest expires while people wait
  • Anyone who wants an attendance figure for a report rather than patients on the appointment book
  • A practice that wants the campaign to promise a result, because a claim the doctor cannot stand behind puts the registration at risk

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “Two hundred attended and nobody was called back”

    Names went onto a sheet of paper that stayed in the camp bag. By the time somebody typed them out, the person had gone to whichever clinic rang first.

  • “The camp landed on the wrong Sunday”

    The apartment had its own function that weekend, half the residents were away, and the association had told nobody. The date was fixed with the vendor instead of with the secretary.

  • “The banner said something the doctor cannot stand behind”

    A designer wrote copy promising relief from a condition. What a clinic may claim is restricted, and the registered doctor is the one who answers for it.

  • “The free test filled up with people who were never going to be patients”

    With no screening question at the desk, anyone passing sits down. Time spent on them is time the doctor did not give to a person who needed a second appointment.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Venue permission in writing

    The secretary, the HR head or the school office signs off the date, the space, the tables, the power point and what may be handed out.

  2. A reason for the date

    The campaign hangs on something real: a health day people already recognise, a new machine, or the week a visiting specialist starts consulting.

  3. Media bought for the catchment

    Apartment noticeboards, the residents group on WhatsApp, a panel on the approach road, handbills in the pharmacies around you. Nothing bought beyond the distance a patient will travel.

  4. A register that survives the day

    A consent line that says what the number will be used for, a phone number checked on the spot, the complaint the person came in with, and the name of whoever owns the call afterwards. Health details are personal data, so ask your own adviser how the data protection law applies to the register.

  5. Claims read before printing

    Every line on the banner, the handbill and the coupon checked against what your doctor is willing to defend in front of a council.

  6. Camp logistics and waste

    Who brings the consumables, where used needles and swabs are collected, and who has the right to remove them. Biomedical waste rules can reach camps held outside the clinic, so check them with your own adviser.

  7. The desk script

    What the person at the table asks, what gets written down, and how an appointment is offered before the attendee walks off.

  8. Follow-up inside seven days

    Calls and messages to everybody on the register, with their own reading as the reason for the call, and a marked outcome against each name.

How the result is measured

  • Attendance against names captured with a working phone number
  • Appointments booked at the camp desk
  • Share of the register contacted inside seven days
  • Consultations completed from the camp list
  • Cost per patient who returned for a paid consultation

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the health awareness campaigns work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Pick the catchment, then the venue

    We start from where your existing patients travel in from. A clinic in Nagarbhavi draws on a handful of layouts, not on the whole of west Bengaluru.

  2. 2

    Get the permission

    The secretary, the HR head or the principal agrees the date and the terms in writing before a single handbill is printed.

  3. 3

    Write it so it is safe to say

    Copy and screening questions are drafted, then read by the doctor whose registration is on the line and changed where they are uncomfortable.

  4. 4

    Run the day

    Desk, register, consent and an appointment offered on the spot, with somebody from your side who can block a slot there and then.

  5. 5

    Work the register

    Every name is contacted inside the week, and those who booked, refused or asked for a later month are marked apart from each other.

  6. 6

    Report against the baseline

    Appointments, consultations and procedures traced to the camp go into the report, set against what an ordinary week brings in.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will a free camp bring paying patients?
Some of them, and the share depends entirely on the week that follows. A camp that ends when the tables are folded has bought attendance. Consultations come out of the calls made in the seven days after, and that is the part that gets skipped.
What are we allowed to say on the banner?
Less than a designer expects. Advertising by doctors and clinics is restricted, the rules move, and your registration rather than our fee answers for a claim. We keep the copy to what the practice offers and send anything doubtful to your council or compliance adviser before printing.
Who gives permission for a camp inside an apartment complex?
The association, through its secretary or managing committee, in writing. One resident's invitation is not enough, and a camp turned back at the gate has wasted a doctor's Sunday. A factory works the same way, with HR agreeing the date and the plant's safety rules deciding where you may set up.
Can we use a patient's before and after photograph?
Only with their written permission, and it is worth asking whether to use it at all. A recognisable patient, a report or a case detail published without consent is a complaint waiting to be filed. Consent is taken on the register at the camp, not over the phone a month later.
How is this priced?
There is no published price. The venue, the printing, the camp materials and any media around them are costs you approve one by one. Our fee for planning and running the campaign is agreed in writing after we have read your brief and spoken to you.
Do we need permission from any authority apart from the venue?
That depends on the town, the venue and what you test or hand out. A municipal or district health office is where to ask, and your council or compliance adviser can say what applies to a registered practice. Check the current rules before the date is fixed, not after the handbills are printed.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

By industry

Health awareness campaigns, written for your industry.

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