Health awareness campaigns · Marketing
A camp is only worth running if somebody calls the register the week after.
A camp is easy to fill and easy to waste. Two hundred people come for a free sugar test, a doctor gives up a Sunday, and by Wednesday nobody has rung a single one of them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Health awareness campaigns are the public side of a clinic or hospital's marketing: a screening camp, a talk at an apartment or factory, a checkup drive around a health day. GullySales arranges the venue permission and the media around it, then builds the register and the follow-up that turn attendance into appointments.
What you are buying here is not a medium. It is permission to stand where your patients already are, and that permission comes from an apartment association's secretary, a factory's HR head, a school principal or a temple committee. Each of them settles the date, the space and what you may hand out.
What a clinic may say about itself is restricted, and it is the doctor's registration that carries the risk. So the copy stays close to what the practice actually does, and anything doubtful goes to your own council or compliance adviser before it reaches a printer.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Two hundred attended and nobody was called back”
Names went onto a sheet of paper that stayed in the camp bag. By the time somebody typed them out, the person had gone to whichever clinic rang first.
“The camp landed on the wrong Sunday”
The apartment had its own function that weekend, half the residents were away, and the association had told nobody. The date was fixed with the vendor instead of with the secretary.
“The banner said something the doctor cannot stand behind”
A designer wrote copy promising relief from a condition. What a clinic may claim is restricted, and the registered doctor is the one who answers for it.
“The free test filled up with people who were never going to be patients”
With no screening question at the desk, anyone passing sits down. Half an hour on each of them is half an hour the doctor did not give to somebody who needed a second appointment.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Venue permission in writing
The secretary, the HR head or the school office signs off the date, the space, the tables, the power point and what may be handed out.
A reason for the date
The campaign hangs on something real: a health day people already recognise, a new machine, or the week a visiting specialist starts consulting.
Media bought for the catchment
Apartment noticeboards, the residents group on WhatsApp, a panel on the approach road, handbills in the pharmacies around you. Nothing bought beyond the distance a patient will travel.
A register that survives the day
A consent line, a phone number checked on the spot, the complaint the person came in with, and the name of whoever owns the call afterwards.
Claims read before printing
Every line on the banner, the handbill and the coupon checked against what your doctor is willing to defend in front of a council.
The desk script
What the person at the table asks, what gets written down, and how an appointment is offered before the attendee walks off.
Follow-up inside seven days
Calls and messages to everybody on the register, with their own reading as the reason for the call, and a marked outcome against each name.
Photographs and consent
Dated pictures of the camp for your own record. No patient's face, report or case detail is used anywhere without their written permission.
How the result is measured
- Attendance against names captured with a working phone number
- Appointments booked at the camp desk
- Share of the register contacted inside seven days
- Consultations completed from the camp list
- Cost per patient who returned for a paid consultation
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Hospitals opening a department or branch, where the neighbourhood needs to learn a specialist now sits there
- Single-doctor clinics whose patients come from within three kilometres and from nowhere else
- Diagnostic centres running a health-day package who want bookings out of it rather than a banner photograph
- Physiotherapy, dental and eye practices where treatment starts with a check nobody books on their own
- Factories and offices asking for an annual staff health check, where the clinic is chosen once for everyone
Not for
It is not the right fit if.
- A clinic with no free slots in the fortnight after the camp, where the interest expires while people wait
- Anyone who wants an attendance figure for a report rather than patients on the appointment book
- A practice that wants the campaign to promise a result, because a claim the doctor cannot stand behind puts the registration at risk
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the health awareness campaigns work runs
- 1
Pick the catchment, then the venue
We start from where your existing patients travel in from. A clinic in Nagarbhavi draws on a handful of layouts, not on the whole of west Bengaluru.
- 2
Get the permission
The secretary, the HR head or the principal agrees the date and the terms in writing before a single handbill is printed.
- 3
Write it so it is safe to say
Copy and screening questions are drafted, then read by the doctor whose registration is on the line and changed where they are uncomfortable.
- 4
Run the day
Desk, register, consent and an appointment offered on the spot, with somebody from your side who can block a slot there and then.
- 5
Work the register
Every name is contacted inside the week, and those who booked, refused or asked for a later month are marked apart from each other.
- 6
Report against the baseline
Appointments, consultations and procedures traced to the camp go into the report, set against what an ordinary week brings in.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will a free camp bring paying patients?
What are we allowed to say on the banner?
Who gives permission for a camp inside an apartment complex?
Can we use a patient's before and after photograph?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Health awareness campaigns, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.