IT park advertising · Marketing
Inside a tech park the landlord decides what you may put on the wall.
An IT park is private property, and that changes the whole buy. There is no municipal permission to take and no roadside media owner to call. The developer or the facility management company controls every surface and decides what goes up, where, and for how long.
In one paragraph
IT park advertising buys space inside a private office campus: lift panels, lobby standees, food court tables, screens and a promotion desk in the atrium. GullySales works out which parks hold your buyers, coordinates the booking with the park's management or their appointed agency, and gets the artwork approved before printing.
The audience is narrow on purpose. Salaried employees, weekdays, from nine in the morning to about seven at night, with a food court that fills between one and two. On Saturday the campus is empty and the rate you paid does not know that.
What separates this from a hoarding is that you can put a person there. A desk in the atrium with somebody taking names, a sample handed over, a QR code on a table tent leading to a page used nowhere else. This is offline media that can be counted.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We bought the park and not the audience”
The tenant list decides everything. A campus full of young engineers and one holding a bank's back office spend their money on completely different things.
“The facility team moved our activity date”
Atrium space belongs to the park and to the park's diary. A client visit, an audit or an internal festival pushes your desk to a week nobody planned for.
“Half the campus was working from home that fortnight”
Occupancy is never published and it moves without notice. Two holidays either side of a weekend empty the food court, and the rate stays where it was.
“The standee stood where nobody stops”
A panel in the corridor between the turnstile and the lift is passed at walking speed by people looking at their phones. The queue at the food court counter is where they stand still.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Park shortlist by tenant profile
Which campuses hold your buyer, judged on the companies inside and the kind of staff they hire rather than on how big the park is.
Format and position list
Lift wraps, the screen inside the lift, lobby backlits, food court tables, atrium desks and the shuttle bus, each priced for the same period.
Permission and artwork approval
The park management or their appointed agency has the last word on content and size. Approval is taken before printing, not when the standee reaches the gate.
Occupancy and calendar check
What the campus is doing that fortnight: holidays, a long weekend, an internal event, a work-from-home stretch. Each one changes who is actually there.
The desk, staffed properly
Where there is an activity, whoever stands behind the table is briefed on what to ask and what to write down. A promoter collecting names without a question is collecting nothing.
A response route you can count
A code on the table tent, a QR going to a page used nowhere else, or a number taken at the desk with permission to ring it.
Photographs and the day's list
Dated pictures of everything in place, and the names and codes handed over the same evening while people still remember standing there.
How the result is measured
- Names and numbers collected per activity day
- Codes redeemed from table tents and standees
- Visits to the campaign page from the QR code
- Walk-ins and orders from employees of the parks bought
- Sites installed and photographed against the booking
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Restaurants, salons and clinics a few minutes from the gate, selling to people already standing inside it
- Gyms, coaching classes and hospitals opening near a campus who want employees to know before any corporate tie-up
- Consumer brands running sampling, where a person will try the thing at a desk and say what they think
- Car and two-wheeler dealers, banks and insurance sellers whose best customer is on a salary
- Builders selling flats within commuting distance, where the people in the lobby are exactly the buyers
Not for
It is not the right fit if.
- B2B sellers hoping to reach the companies inside, because a lobby panel talks to employees and nobody is taking you upstairs
- Any business more than a short drive away, since nobody leaves a campus at lunch to cross the city
- A one-day activity with no follow-up, where three hundred names are collected and not one of them is rung
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the IT park advertising work runs
- 1
Pick the campuses before the formats
We start from where your buyers work and how far they will walk or drive at lunch. A clinic in Nagarbhavi is not pulling anybody out of Electronic City.
- 2
Find who actually sells the space
Some campuses sell through their own marketing team and others through an appointed agency. We negotiate with whoever genuinely controls the surface.
- 3
Check the calendar, then book
Holidays, internal events and audit weeks are checked against your dates, so the buy does not land on a fortnight when the place is half empty.
- 4
Clear the artwork and the activity
Designs, table tents and the desk plan go to the park for approval, with the rules on sampling, music and staff numbers confirmed in writing.
- 5
Run it and hand over the names
Photographs, codes and the list from the desk reach your sales team the same week, because a name collected at lunch is cold by the following month.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we reach the companies inside, not just their staff?
Who gives permission for a desk in the atrium?
Which spots inside a park are worth paying for?
Is it worth buying during a work-from-home stretch?
Do you own space inside these parks?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
IT park advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to advertise to working womenThe constraint is time, not interest. Buy the commute, the lunch hour and the window after nine at night, and make the response possible without a phone call.
- How to advertise to working professionalsNo platform sells you a working professional audience. You reach them by place and by hour: the commute, the lunch break, the window after nine at night, and the first ten days after salary.
- How to advertise to IT employeesTech park audiences are reachable at the gate, in the food court and on the cab ride, at hours you can predict. Buy Tuesday to Thursday, and know which shift you are reaching.