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IT park advertising · Marketing

Inside a tech park the landlord decides what you may put on the wall.

An IT park is private property, and that changes the whole buy. There is no municipal permission to take and no roadside media owner to call. The developer or the facility management company controls every surface and decides what goes up, where, and for how long.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for IT park advertising

In one paragraph

IT park advertising buys space inside a private office campus: lift panels, lobby standees, food court tables, screens and a promotion desk in the atrium. GullySales works out which parks hold your buyers, coordinates the booking with the park's management or their appointed agency, and gets the artwork approved before printing.

The audience is narrow on purpose. Salaried employees, weekdays, from nine in the morning to about seven at night, with a food court that fills between one and two. On Saturday the campus is empty and the rate you paid does not know that.

What separates this from a hoarding is that you can put a person there. A desk in the atrium with somebody taking names, a sample handed over, a QR code on a table tent leading to a page used nowhere else. This is offline media that can be counted.

Who it is for

This is written for you if these sound familiar.

  • Restaurants, salons and clinics a few minutes from the gate, selling to people already standing inside it
  • Gyms, coaching classes and hospitals opening near a campus who want employees to know before any corporate tie-up
  • Consumer brands running sampling, where a person will try the thing at a desk and say what they think
  • Car and two-wheeler dealers, banks and insurance sellers whose best customer is on a salary
  • Builders selling flats within commuting distance, where the people in the lobby are exactly the buyers

Not for

It is not the right fit if.

  • B2B sellers hoping to reach the companies inside, because a lobby panel talks to employees and nobody is taking you upstairs
  • Any business more than a short drive away, since nobody leaves a campus at lunch to cross the city
  • A one-day activity with no follow-up, where three hundred names are collected and not one of them is rung

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “We bought the park and not the audience”

    The tenant list decides everything. A campus full of young engineers and one holding a bank's back office spend their money on completely different things.

  • “The facility team moved our activity date”

    Atrium space belongs to the park and to the park's diary. A client visit, an audit or an internal festival pushes your desk to a week nobody planned for.

  • “Half the campus was working from home that fortnight”

    Occupancy is never published and it moves without notice. Two holidays either side of a weekend empty the food court, and the rate stays where it was.

  • “The standee stood where nobody stops”

    A panel in the corridor between the turnstile and the lift is passed at walking speed by people looking at their phones. The queue at the food court counter is where they stand still.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Park shortlist by tenant profile

    Which campuses hold your buyer, judged on the companies inside and the kind of staff they hire rather than on how big the park is.

  2. Format and position list

    Lift wraps, the screen inside the lift, lobby backlits, food court tables, atrium desks and the shuttle bus, each priced for the same period.

  3. Permission and artwork approval

    The park management or their appointed agency has the last word on content and size. Approval is taken before printing, not when the standee reaches the gate.

  4. Occupancy and calendar check

    What the campus is doing that fortnight: holidays, a long weekend, an internal event, a work-from-home stretch. Each one changes who is actually there.

  5. The desk, staffed properly

    Where there is an activity, whoever stands behind the table is briefed on what to ask and what to write down. A promoter collecting names without a question is collecting nothing.

  6. A response route you can count

    A code on the table tent, a QR going to a page used nowhere else, or a number taken at the desk with permission to ring it.

  7. Photographs and the day's list

    Dated pictures of everything in place, and the names and codes handed over the same evening while people still remember standing there.

How the result is measured

  • Names and numbers collected per activity day
  • Codes redeemed from table tents and standees
  • Visits to the campaign page from the QR code
  • Walk-ins and orders from employees of the parks bought
  • Sites installed and photographed against the booking

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the IT park advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Pick the campuses before the formats

    We start from where your buyers work and how far they will walk or drive at lunch. A clinic in Nagarbhavi is not pulling anybody out of Electronic City.

  2. 2

    Find who actually sells the space

    Some campuses sell through their own marketing team and others through an appointed agency. We negotiate with whoever genuinely controls the surface.

  3. 3

    Check the calendar, then book

    Holidays, internal events and audit weeks are checked against your dates, so the buy does not land on a fortnight when the place is half empty.

  4. 4

    Clear the artwork and the activity

    Designs, table tents and the desk plan go to the park for approval, with the rules on sampling, music and staff numbers confirmed in writing.

  5. 5

    Run it and hand over the names

    Photographs, codes and the list from the desk reach your sales team the same week, because a name collected at lunch is cold by the following month.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we reach the companies inside, not just their staff?
Not with this. Park media is bought from the landlord and speaks to whoever crosses the lobby. Reaching a procurement head inside a tenant company is a different job, done through job-title advertising or direct outreach.
Who gives permission for a desk in the atrium?
The park's facility management team or the developer's marketing office, and on some campuses an agency they have appointed. They set the dates, the size of the desk, how many staff you may bring and whether food may be handed out.
Which spots inside a park are worth paying for?
The ones where people stand still. A food court table is read for twenty minutes, a lift is a captive half minute, and the queue at a counter beats any corridor. The panel people pass while looking at a phone is cheap for a reason.
Is it worth buying during a work-from-home stretch?
Not at the full rate. Occupancy in these campuses moves and nobody publishes it, so we ask what the food court is doing and go and look before committing. A quieter campus is worth buying only when the price reflects it.
Do you own space inside these parks?
No. The rights sit with each park's management or the agency they appoint. We plan the campaign and coordinate the booking with them, and we hold no inventory and no exclusive rate on any campus.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

By industry

IT park advertising, written for your industry.

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