Multi-location media execution · Marketing
A campaign across twenty towns is bought one municipality at a time.
Local media has no national rate and no national contact. A hoarding in Hubballi and one in Kochi mean two media owners, two municipal permissions, two mounting crews and two invoices. One idea, twenty separate bookings.
In one paragraph
Multi-location media execution runs one advertising campaign across many branches, cities or franchisees, where every site comes from a different media owner under a different local rule. GullySales holds the schedule, the artwork versions and the proof for each location, so head office knows what went up where.
So the work here is execution rather than creative. Somebody has to hold a schedule with a row per site and chase the location that fell through. The Kannada file goes to one printer and the Malayalam file to another. Then a dated photograph has to come back from every town.
The other half is the argument with the branch. A manager whose numbers are flat will say the advertising never ran in his area. Without a dated photograph and a number that belongs to that branch, you cannot tell whether he is right.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The budget was split equally across every branch”
A branch in a metro and one in a taluk town received the same money. One sat below the level at which its media does anything and the other was over-served.
“Head office cannot prove the campaign ran”
The photographs that came back are undated and unlabelled, and could be any site in any town. A missing flex surfaces after the cycle has closed and the invoice is paid.
“The artwork was translated once and reused everywhere”
The offer is in the right language, and the address, the timings and the phone number belong to another branch. Customers ring the wrong city.
“Every branch is advertising the same phone number”
All the calls land on one line at head office, so no branch can be judged on what its own media produced. Each manager blames the campaign and nobody can settle it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
One schedule, a row per site
Location, medium, media owner, cycle dates, rate, artwork version and current status, kept in one place instead of across five inboxes.
Budget weighted by catchment
Money divided by the size of each branch's catchment and what that town's media actually costs, rather than split equally because equal is easier to defend.
Master artwork with a local panel
One approved design with a fixed area for the branch address, timings, offer and number, plus language versions for the markets that need them.
Permission and specification per town
What one municipal body allows, the next refuses, and panel sizes differ by media owner. Each site's rules are checked before printing rather than after.
A number or code for each branch
A separate campaign number, printed code or landing page per location, so a branch's media is measured on that branch's response.
Dated proof from every site
Photographs labelled with location and date, collected to one standard everywhere. Anything late, torn or unlit goes back to the media owner while the cycle is still running.
A reconciled view for finance
Every booking set against what was quoted, what ran and what was delivered, so nobody is matching twenty invoices to a plan by hand.
How the result is measured
- Sites live on their booked dates, by location
- Dated proof received against sites booked
- Spend per branch against that branch's catchment
- Calls and enquiries on each branch number
- Rate booked against the first quote, town by town
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Retail chains and showroom groups running the same campaign in eight or twenty towns at once
- Franchisors whose franchisees pay into a common advertising fund and want to see where their share went
- Manufacturers funding dealer advertising and receiving photographs nobody at head office can verify
- Hospital and clinic groups where each unit has its own catchment and its own speciality to push
- Head offices that approved a national budget and got back a spreadsheet finance could not reconcile
Not for
It is not the right fit if.
- A single location, where you may as well deal with the media owner directly and keep the margin
- Groups insisting on one English creative for every town, because half those markets will not read it
- Anyone who will not name one person at head office to approve site lists and artwork, since the schedule moves every week
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the multi-location media execution work runs
- 1
List the locations honestly
We start from which branches need media this cycle. A branch that opened last month and one running at capacity do not deserve the same spend.
- 2
Set the standard centrally
Artwork, the local panel, the language versions and the proof format are agreed once, so twenty towns are not each inventing their own.
- 3
Book market by market
Each site is negotiated with its own media owner or their agency, against the same brief and the same checks we would use for a single site.
- 4
Print to each site's spec
Files go to the printer or media owner for that town at the exact panel size, with the local panel filled in and read by a person before the run.
- 5
Collect proof and reconcile
Dated photographs, delivery confirmations and invoices are gathered against the schedule, and gaps are settled with the media owner before payment.
- 6
Report branch by branch
Enquiries, calls and walk-ins are reported per location against that location's spend, so the conversation with a branch manager has numbers in it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we get one rate across all our cities?
How do we stop a branch manager blaming the advertising?
Does every location need different artwork?
Who approves all this at our end?
Our franchisees fund this. What do they get to see?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Multi-location media execution, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Regional video advertising: plan the languages before the shootA film is the most expensive thing to redo in another language, so the language decisions belong in the script and on the shoot day. Get them wrong and the second version costs as much as the first.
- Malayalam advertising creative: what the language does to your layoutLong words that will not break, two versions of the script, and a buyer whose family may be deciding from the Gulf. Malayalam work changes the layout, the media plan and the phone number.
- Hindi advertising creative: what changes and what staysHindi work is not the English advertisement translated. The register, the line length, the typesetting and the voice-over timing all move, and the offer underneath them does not.