AI prospect research · Sales
Walk into a first call knowing what a company makes, who runs it and why it might buy.
A rep who has not looked up a company before calling asks questions the answers to are already on the company's own website. This tells the buyer it is a cold, unresearched call. Doing that research properly, checking the website, LinkedIn, recent news and any public tenders, takes time most reps do not have for every prospect on the list.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
AI prospect research uses automation to gather publicly available information about a company and its decision-makers, such as what they make, recent news and likely buying signals. It turns this into a short brief before a rep ever calls. GullySales sets up what a useful brief contains and where it pulls from, and a person checks anything unusual before it is used in a pitch.
We set up automation that compiles a short brief on a company before the call. What it makes, who runs it, what changed lately, a second plant or a new managing director. The brief flags anything public that points to a company getting ready to buy. Thirty seconds to read, not an hour to find.
The brief is a starting point, not a verified fact sheet. It gets a rep to the call ready; scoring which of the resulting enquiries deserve a callback first is a separate step once they start replying.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A rep prepares for a call by guessing what the company does”
Basic questions get asked that a two-minute look at the company's own website would have already answered.
“Researching one prospect properly takes an hour nobody has”
With forty calls to make in a day, proper preparation for even one of them is a luxury the schedule does not allow.
“The same generic pitch goes out to every prospect”
Without time to check what the company actually needs, the opening pitch is identical whether it fits or not.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Research brief format
A short, consistent brief covering what the company does, who runs it, recent changes, and likely buying signals.
Source set-up
Automation connected to public sources: company websites, LinkedIn, news mentions and public directories relevant to your trade.
Signal tracking
Flags for events that often mean a company is ready to buy, such as a new location, a leadership change or a public tender.
CRM-attached briefs
The brief sits against the account in your CRM, so the rep sees it at the moment they are about to call.
Human verification for pitches
Anything a brief surfaces that will be quoted directly to the prospect is checked by a person before the call.
How the result is measured
- Briefs generated ahead of scheduled calls
- Time spent on manual research per prospect
- Briefs corrected after human review
- Calls made using a brief versus without one
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams calling a long list of companies where research quality currently depends on who has time that day
- B2B businesses where a well-informed first call makes a real difference to whether the prospect stays on the line
- Outbound teams that need to prepare for many calls a day without hours of manual searching
- Businesses with a target account list who currently research some accounts well and skip the rest for lack of time
Not for
It is not the right fit if.
- Your prospects are people you already know well; research adds little where the relationship already exists
- You need verified financial or legal information about a company; that needs a different, formal process
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the AI prospect research work runs
- 1
Define a useful brief
We agree with your team what information actually changes how a call goes, so the brief is short and relevant, not a data dump.
- 2
Connect the sources
We set up automation to pull from the public sources that matter for your trade and your prospect list.
- 3
Pilot on real accounts
We test the brief against companies your team already knows well, to check the information holds up.
- 4
Attach to your CRM
Briefs appear automatically against the account record, so nobody has to go looking for them separately.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How accurate is the information in the brief?
Does this replace the need to actually know the customer?
Can it research people as well as companies?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
AI prospect research, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Using AI to personalise outreach to a list of 200 companiesA way to personalise outreach to 200 companies without inventing details: sort the list into three tiers, give each tier a different amount of research, and stop where a line would need guessing.
- AI prospect research for a salesperson: a 15-minute routineA timed routine for researching one company with an AI assistant: what to ask, what to paste, how to check each claim, and how to turn it into one opening line you can stand behind.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.