AI search visibility tracking · Marketing
Know what AI assistants say about your business, and how far to trust the numbers.
Many buyers now put a question to an AI assistant before they open a search page. Owners then ask a fair question: are we being named, and is what it says about us correct? There is no rank-tracking screen for that answer, and the same question can return a different reply tomorrow.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
AI search visibility tracking is the measurement side of AI search work. GullySales records which questions to watch, what AI answers say about your business and which sources they cite. We also check whether AI crawlers can read your site and trace visits that arrive from AI assistants. The numbers are directional, and we say so plainly.
That makes measurement the weak point of the whole field. A single screenshot proves very little. A recorded set of questions, asked the same way and compared against a baseline, shows direction. We treat those results as directional evidence and do not present them as decision-grade proof.
We start with the requirements brief: your buyers, the questions they ask, the assistants they use and what you already measure. Scope and fee are agreed in writing after that brief. We never promise that an assistant will name or cite you.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say whether the business is named in AI answers”
Someone on the team tried one question once. The answer changed the next day, and there is no record to compare against.
“AI crawlers may be blocked and no one knows”
A site setting, a firewall rule or a page that needs a script to load can keep a crawler from reading the content, quietly and for months.
“Visits from assistants arrive unlabelled”
Analytics may file them under direct or referral traffic, so the effect of AI answers on enquiries is guessed, not seen.
“Reports quote tidy numbers that the method cannot support”
A percentage taken from a few prompts looks precise and is not. Decisions made on it can point the wrong way.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Question set and baseline
A written list of the questions your buyers ask, run across the assistants you choose, with the answers recorded before any change is made.
Citation tracking
A record of which sources each answer cites, whether yours is among them, and which competitors or directories appear instead.
AI crawler accessibility audit
A check of whether the crawlers named in each platform's current documentation can reach and read your important pages, with the findings written down.
AI referral analysis
A look at your analytics for visits that arrive from AI assistants, how they are being labelled and what those visitors do next.
Brand mention monitoring
A record of how assistants describe your business, flagging answers that are wrong, out of date or missing your name.
Visibility reporting
A report against the recorded baseline that separates what is directional from what is firm. The format is agreed in writing.
How the result is measured
- Whether your business is named or cited for each tracked question, compared with the baseline
- Accuracy of what assistants state about the business
- Which sources are cited in place of yours
- Whether important pages can be reached by the AI crawlers named in current platform documentation
- Visits and enquiries that can be traced to AI assistants, with the gaps in tracking stated
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that have started AI search work and have no way to see whether anything changed
- Owners who suspect an assistant describes the business wrongly and want the wrong answers written down
- Marketing leads who must explain AI search to a board or a partner with something better than anecdotes
- Companies whose analytics show visits from AI assistants but no clear picture of what they mean
Not for
It is not the right fit if.
- You want a guaranteed number of citations or a fixed position in AI answers; no one can promise that
- Your website does not exist yet or has almost no pages; there is nothing for an assistant to read, so building comes first
- You want a single score to quote as proof of results; the measurement does not support that
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Requirements brief
We learn your buyers, services, locations and current analytics. Scope and fee are agreed in writing after the brief.
- 2
Question set and baseline
We settle the questions and assistants to watch, then record what each says today so later changes have something to be compared with.
- 3
Access and referral checks
We test whether crawlers can read your pages and look at how your analytics label visits from assistants.
- 4
Record and compare
We repeat the same questions in the same way, note differences in answers, citations and mentions, and record anything that looks like noise.
- 5
Report and next steps
We write up what changed, what the evidence does and does not support, and what to fix, in a format agreed with you beforehand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee we will be cited by AI assistants?
Why do you call the numbers directional?
Which assistants do you track?
Is this the same as AI search optimisation?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
AI search visibility tracking, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.