Display advertising · Marketing
Put your name in front of the buyer before they search, and again after they leave.
Search ads reach someone who is already looking. Display ads reach the person who has not started looking yet, or looked last week and forgot you. It is the cheaper click and the weaker click, and a campaign that pretends otherwise wastes money.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Display advertising shows banner and image ads on websites, apps and YouTube through the Google Display Network and similar networks. GullySales picks the audiences, designs the creative, controls where ads appear and traces the enquiries that follow back to the campaign.
Most of that waste comes from three places: ads shown on game apps and junk sites, one banner shown to everyone, and no check on whether anyone enquired. We block the placements, split the audiences and count enquiries, not clicks.
For example, a modular kitchen showroom in Bengaluru can show its ads only to people in the right pin codes who have been on its gallery pages. A banner shown across all India would reach the same people and thousands who cannot buy.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We ran banners and got clicks but no calls”
Clicks from an accidental tap on a mobile game are counted the same as a real visit. Without placement controls and an enquiry count, the report looks fine and the phone is quiet.
“Our ads show up on sites we would be embarrassed by”
Display networks place ads automatically. Brand-safety settings and exclusion lists decide whether your name sits beside news, children's apps or worse.
“We have one banner and it has been running for a year”
Creative wears out. The same image shown to the same people stops being seen, and costs rise.
“Nobody knows if display is working”
Display rarely gets the last click. Judging it by last-click reports undervalues it, and judging it by impressions flatters it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Audience plan
Location, interest, in-market and your own visitor lists, written down so you can see who is being targeted and why.
Creative set
Banners in the sizes the network accepts, in English and the local language where your buyers read it, each with one clear action.
Placement and brand-safety controls
Exclusion lists for apps, sites and topics, and a check of where the ads actually appeared.
Remarketing lists
Past website visitors grouped by the pages they viewed, so the ad matches what they looked at.
Landing page match
The page behind each ad reviewed so the promise in the banner is the first thing the visitor sees.
Conversion tracking
Calls, WhatsApp taps and form submissions recorded against the campaign that produced them.
Creative rotation
New versions swapped in as older ones tire, with the reason noted.
How the result is measured
- Enquiries traced to display campaigns
- Cost per enquiry
- Share of spend on blocked or low-quality placements
- Return visits from remarketing lists
- Conversion by creative version
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Real estate developers launching a project and needing wide awareness in a defined area
- Hotels, resorts and travel businesses that sell on seasons and want to be seen early
- Coaching centres and colleges before admission season
- Stores and showrooms that want visitors from the website pulled back
- Online brands with a catalogue large enough for product ads
Not for
It is not the right fit if.
- You need enquiries this week and have a small budget. Search ads or Google Business Profile will serve you better, and we will say so.
- You have no website or landing page yet. Display sends people to a page, and the page has to be ready first.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the display advertising work runs
- 1
Set the aim
We agree whether the campaign builds awareness, brings back visitors or pushes a launch, because each is judged differently.
- 2
Build audiences and exclusions
We choose who sees the ads and who never does, including the sites to block.
- 3
Design and test creative
Several banners run against each other until one clearly earns more enquiries.
- 4
Launch with tracking
Every call and form is tied to the campaign before the first rupee is spent.
- 5
Read and adjust
We review placements, audiences and creative against enquiries and cost per enquiry, and cut what does not earn.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is display advertising worth it for a small business?
What is the Google Display Network?
How do you stop ads appearing on poor sites?
Do you handle the ad spend?
Can display ads show in Kannada or Hindi?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Display advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.