Programmatic advertising · Marketing
Ask how much of each rupee reaches the publisher before you buy an audience.
Digital advertising covers every online medium worth considering. This page is one of them, and it is the one most eagerly sold to owners who do not need it yet.
In one paragraph
Programmatic advertising buys display, video, audio and screen space through an automated auction, against an audience definition rather than a site you picked by name. GullySales works out whether your budget is big enough for it, fixes the site list and the fees before anything runs, and reports on enquiries rather than impressions.
Your money does not go to the website your advertisement appears on. It is split between the buying platform, the audience data, the exchange and the agency, and whatever survives that buys the space. Ask what share reaches the publisher, and get the answer in writing.
The rest of the value sits in one list. Not the list of sites you have blocked, which never ends. The list of sites you have allowed, which does.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The report shows millions of impressions and no enquiries”
An impression is a chance to be seen, bought in an auction. On a page built only to carry advertising, it was never a chance at all.
“Nobody can say what the platform fee is”
The invoice shows one number. Under it sit the platform's cut, the data cost, the exchange fee and the agency's margin, and each of them is negotiable once it has been named.
“The same person is shown the advertisement forty times”
With no frequency cap, the auction keeps buying the cheapest available person, who is the one online all day. Your budget goes to a few thousand of them.
“We have no idea where the advertisement ran”
The placement report exists and is rarely asked for. When it finally arrives it names sites and apps nobody would have chosen.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
A straight answer on whether to do this at all
We compare the same money spent on search and social against a programmatic buy, and say when it is too early. Plenty of owners who ask for this are better served elsewhere for another year.
Fee breakdown before the first rupee
The platform fee, the data fee, the exchange fee and our own charge, listed separately, so you know what share of the budget actually buys space.
The allowed-site list
The named sites, apps and channels your advertisement may appear on, built before launch and reviewed every month against the placement report.
Private deals where they earn their price
An invited marketplace on a publisher's own inventory costs more per impression and wastes far less of it. We say which parts of the plan deserve that.
Frequency and budget caps
A ceiling on how many times one person sees the advertisement, plus a daily spend cap. Without both, the auction puts the month's money into a fortnight of the same faces.
Tracking that ends in your CRM
The click, the form and the lead record joined up, so the campaign is judged on enquiries from real buyers instead of on impressions delivered.
Placement and viewability report
A monthly list of where the advertisement ran and what share of it was on screen long enough to be seen, with the worst sites taken out.
Stop rules agreed upfront
The spend level and the number of weeks at which a line is switched off if it has produced nothing worth having.
How the result is measured
- Share of spend reaching the publisher, after every fee
- Enquiries traced from the campaign into the CRM
- Cost per qualified enquiry against your other channels
- Viewable impressions against impressions bought
- Sites removed from the allowed list each month
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Brands already spending steadily on search and social who have run out of room there
- Businesses selling across several states who need the same campaign in many cities at once
- Advertisers who want video or connected TV inventory without buying a broadcast schedule
- Owners handed a programmatic proposal who want the fee structure read back to them in plain words
- Exporters and business-to-business sellers chasing a job title rather than a place
Not for
It is not the right fit if.
- A local business with one shop, where search, Maps and Meta reach the same buyer for less
- Budgets too small to clear a platform's minimum, because the fees then eat most of the spend
- Anyone who wants to name the exact websites their advertisement runs on, which is a direct buy instead
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the programmatic advertising work runs
- 1
Test the case for it
We look at what your current channels still have left in them. If search and social are not yet full, we say so, and the programmatic plan waits.
- 2
Define the buy
The audience, the geography, the formats and the deal types are set, with named publishers where the budget justifies a private deal.
- 3
Set the plumbing
Tracking, the allowed-site list, frequency caps and the enquiry route into your CRM are in place before anything is switched on.
- 4
Run a test flight
A small flight over fixed weeks with a stop rule, judged on enquiries and on where the advertisement actually appeared.
- 5
Prune and scale
Sites that delivered nothing come off the list, the ones that worked take more budget, and the fees are renegotiated once there is a record to point at.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from Google Ads or Meta?
What budget does this need before it makes sense?
What is an allowed-site list and why does it matter more than blocking?
Can I see where my advertisement ran?
Do you take a percentage of the media spend?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Programmatic advertising, written for your industry.
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