Digital out-of-home advertising · Marketing
A digital screen sells you a share of a loop, not the screen.
Outdoor advertising covers the whole business of buying a physical site. This page is the digital half of it, where you are not renting a panel for a month. You are buying appearances inside a playlist other advertisers are also in.
In one paragraph
Digital out-of-home advertising (DOOH) buys time on screens in malls, lifts, airports and roadside gantries, sold as a share of a loop rather than a screen of your own. GullySales asks for the loop length, the site list and the proof-of-play report before booking, then coordinates it with the network or their agency.
So three numbers decide what your money bought: how long your spot is, how long the loop is, and how many advertisers share it. Six advertisers in a sixty-second loop means your ten seconds come round once a minute. The rest of that minute belongs to somebody else.
The one real gain over a printed hoarding is that the screen keeps a record. It logs what it played and when. That log is worth asking for at booking, not at the end when the money has gone.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The deck showed a screen and the invoice was for a network”
These are sold as a bundle, and the site list decides everything inside it. Half the screens can sit in buildings your buyer has never entered.
“Nobody asked how long the loop was”
Two quotes at the same price are worth very different money once you know the loop length and how many advertisers are sharing it.
“The creative was built for a hoarding”
Most of these screens play silent and hold your spot for ten seconds. A film with a voiceover and four scenes says nothing on one.
“The screen was off and nobody knew”
Screens fail, buildings switch them off at night, and a mall shuts a wing for work. Without a play log you find out months later, if at all.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Site list before the package
The actual addresses in the network, building by building, so screens outside your catchment come out of the buy before you pay for them.
Loop terms in writing
Spot length, loop length, the number of advertisers in the rotation and the hours the screen runs, written into the order rather than described on a call.
Environment and dwell check
A lift screen has a captive thirty seconds. A gantry screen on a moving road has two. What the creative can say is decided by which one you bought.
Dayparting where the network allows it
Plays concentrated in the hours your buyer is actually there, instead of spread across a day that includes the dead ones.
Silent creative at the right length
One idea, a large name and a single way to respond, built to the network's file specification and readable with the sound off.
Proof-of-play report
The log of when and where your spot played, asked for at booking, then checked against the schedule you paid for.
A response route that can be counted
A code, a short link or a campaign number on the creative, because the screen counts plays and never counts people.
How the result is measured
- Plays delivered against plays booked, from the play log
- Screens live against screens on the site list
- Share of the loop actually held
- Cost per play across the networks compared
- Calls, scans and code redemptions during the burst
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Retailers and restaurants inside or beside a mall, where the screen sits a few metres from the shop
- Launches and offers with a date on them, since a digital file can change on the morning it has to
- Builders and hospitals who want office lift and lobby screens in one part of a city
- Owners offered a package of a hundred screens with no way to tell which of them matter
- Advertisers leaving printed hoardings who want a record that the advertisement ran
Not for
It is not the right fit if.
- A single screen for a week, which delivers a handful of appearances and registers with nobody
- Businesses that need to know which enquiry came from the screen, because a play log is not an enquiry
- A catchment where your buyer never walks into a mall, an office lobby or an airport
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the digital out-of-home advertising work runs
- 1
Draw the catchment and the moment
We agree where your buyer is standing when a screen could reach them: a mall floor, an office lobby, or the road into Whitefield at eight in the morning.
- 2
Filter the site list
Screens outside the catchment are struck off. What remains is judged on how long people stand there and how close it is to the point of purchase.
- 3
Fix the loop terms
Spot length, loop length, share of the rotation, operating hours and dayparts are agreed and written into the release order before the booking is confirmed.
- 4
Build the file to specification
Resolution, aspect ratio, duration and format vary by network, so the file is made for the screens you bought and proofed before it goes out.
- 5
Run and reconcile
Plays are checked against the schedule using the play report, and anything short is taken up with the network while the campaign is still running.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What is a loop and why does it decide the price?
Is a proof-of-play report the same as proof somebody saw it?
Can I change the advertisement in the middle of a campaign?
Should I buy these screens directly or through an auction?
Do you own the screens?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Digital out-of-home advertising, written for your industry.
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Read before you buy
- Outdoor advertising in Bengaluru: what is actually out thereRoadside hoardings are the smallest part of this city's outdoor now. Metro pillars, barricades, mall facades, IT park foyers and apartment gates are separate media with separate owners, and each reaches a different Bengaluru.
- How to advertise to metro commutersA commuter is a mode, not a person. The journey has four still moments and each one takes different creative, which is why one design across a station never performs.
- How to advertise to IT employeesTech park audiences are reachable at the gate, in the food court and on the cab ride, at hours you can predict. Buy Tuesday to Thursday, and know which shift you are reaching.