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Metro advertising · Marketing

Buy the station your buyer walks through, not the line on the map.

Transit advertising answers whether vehicles and stations are worth buying at all. This page is about one of them, the metro, where the property belongs to a government authority and the advertising on it is sold by an agency the authority appointed.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Metro advertising

In one paragraph

Metro advertising buys space inside a metro system: a pillar wrap, a concourse or platform panel, a screen at the gates, or panels inside the train. GullySales picks the stations your buyer actually walks through, coordinates the booking with the authority's appointed agency, and gets artwork approved before it is printed.

A commuter on a platform is standing still with four minutes to spend, which is the opposite of a driver reading a hoarding at fifty kilometres an hour. So the panel can carry more than a name. It can carry a price, a model number or a map.

But a station is only worth what its own crowd is worth to you, and the next station on the same line can be worth nothing. We start by asking which stations your buyer enters and leaves from, then ask what is free inside those.

Who it is for

This is written for you if these sound familiar.

  • A clinic, showroom or coaching centre within walking distance of a station its buyers already use
  • Builders selling a project along a metro corridor, where the line is half the reason people are buying
  • Consumer brands who want a city audience standing still rather than driving past
  • Owners handed a station list and a price sheet with no way to judge one station against another

Not for

It is not the right fit if.

  • Cities with no metro, or a line that does not run anywhere near the people you sell to
  • A business whose buyers arrive by car, because a metro panel never reaches the car park
  • Anyone who needs to prove which enquiry came from the panel, since a station panel reports nothing by itself

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “We booked the station nearest our office”

    Your office is not where your buyer is. The station that matters is the one they get off at, which is sometimes two stops away and cheaper.

  • “The artwork came back rejected a week before mounting”

    A metro authority approves the design before printing and holds rules on the material, the wording and what may sit near a platform edge. A file sent late is a cycle lost.

  • “The panel is on a wall nobody stands near”

    Inside a station a few metres decides everything. A panel facing the escalator exit gets read, and the same panel on a blank corridor wall gets walked past.

  • “Nobody could tell us what it did”

    The medium keeps no record of who saw it. Without a number or a code on the panel there is nothing to count once the cycle ends.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Station shortlist by journey

    Stations picked from where your buyer starts and ends their journey, not from which names are famous. The exit nearest your door matters more than the interchange everyone has heard of.

  2. Format comparison inside the station

    Pillar wraps, backlit concourse panels, escalator and staircase panels and gate branding, compared on where a commuter stands still and what can be read from there. A panel inside the train is judged separately, because it travels the whole line.

  3. Permission and agency check

    We ask who holds the current concession for that station and the date it runs to, so you are booking with the agency the authority actually appointed.

  4. Artwork to the authority's specification

    The exact panel size, safe area, material and fire rating the system demands, with the design submitted for approval before anything goes to print.

  5. Display cycle and mounting night

    Metro work happens after the last train. The cycle, the mounting night and the delivery deadline for the printed material are written down together.

  6. Dated photographs

    Pictures of your panel in place at the start of the cycle and again during it, taken at the station rather than sent as a rendering.

  7. A way for an enquiry to arrive

    A campaign number, a QR code or a short code on the panel, so a commuter who is interested has somewhere to go and you have something to count.

How the result is measured

  • Panels running as booked, with dated photographs
  • Display days delivered against display days paid for
  • Rate booked against the first quote
  • Calls and scans from the campaign number or code
  • Enquiries from the stations' catchment before, during and after

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the metro advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the journey

    We agree which stations your buyer enters, changes at and leaves from, and drop the rest of the line from the plan.

  2. 2

    Ask what is free

    Availability inside a station changes every cycle. We ask the appointed agency what is open in those stations, in which format, and for how long.

  3. 3

    Compare and book

    Sites are judged on where commuters stand and what they can read from there, then booked through the agency at a negotiated rate.

  4. 4

    Clear the artwork

    The design goes for approval before printing, in the material and size the authority allows, with a proof you sign off first.

  5. 5

    Mount and photograph

    Material reaches the site before mounting night, and we collect dated photographs at the start of the cycle and partway through it.

  6. 6

    Read the response

    Calls and scans from the campaign code, and enquiries from around those stations, read against the weeks before the cycle started.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I buy just one station?
Yes, and for most local businesses one station is the right buy. An agency would rather sell a package across a line because it is simpler for them, but a clinic in Rajajinagar gains nothing from a panel in Whitefield. Ask for the single-site rate before you look at any package.
How far ahead does the artwork need to be ready?
Well before mounting night, because the authority approves the design before it is printed. The notice period is set by the system and the appointed agency, and we get it in writing when the site is booked. A late file costs you the first part of the cycle.
Can you tell me how many enquiries the metro panel brought?
No. The panel keeps no record of who passed it, so any number of that kind is a guess. We put a number and a code on the artwork and compare enquiries from that catchment before and during the cycle, which shows a direction rather than a count.
Do you own metro sites or hold a special rate?
No. The property is the authority's and the advertising is sold by the agency it appointed, so we plan the campaign and coordinate the booking with that agency. We hold no inventory and no exclusive rates on anybody's stations.
How is this priced?
There is no published price. A small platform panel and a wrapped pillar at an interchange are not comparable, so the media cost follows the stations we recommend. Our fee is settled in writing after we have read your brief and spoken to you, and sits apart from it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

By industry

Metro advertising, written for your industry.

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