E-commerce SEO · Marketing
Help buyers find your own online store, product by product.
An online store has a different search problem from a company website. It has hundreds or thousands of pages that look alike, product pages with a manufacturer's description copied from a supplier, collection pages with no words on them, and filters that create thousands of near-identical addresses.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
E-commerce SEO is the search work on your own online store: product pages, collection pages, filters, duplicate content and structured product data. GullySales reads your store the way a search engine does and fixes what keeps your products from being found.
We work through the store in the order that matters. First, which pages should be found and for which searches. Then what stops them: thin or copied product descriptions, collection pages that say nothing, filter and sort links that duplicate content, products that are out of stock or retired, and product data that search engines cannot read.
This is about your own store, where the click lands on your website. It is separate from listings on Amazon, Flipkart or other marketplaces, which the e-commerce and marketplace marketing service covers, and from paid product listings, which sit under Google Shopping and product feeds.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Product pages say what every other store says”
Copied supplier descriptions give a search engine no reason to prefer your page, and give a buyer no reason to trust it.
“Collection pages are a grid of photos and nothing else”
The pages that match broad searches, like cotton kurtas or steel bottles, carry no title, heading or text to match them.
“Filters create thousands of duplicate addresses”
Every size, colour and sort order becomes its own link, so search engines spend their attention on copies of the same page.
“Search results show a bare link”
Without clean product data, your listing shows no price or availability, and a competitor with both gets the click.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Store and search review
A read of your product, collection and filter pages against the searches your buyers use, to decide what to fix first.
Product page optimisation
Titles, descriptions, headings, images and internal links written for each priority product, in place of copied supplier text.
Collection page optimisation
Structure, titles and written content for the pages that match broad searches, with links to the products inside.
Faceted navigation and duplicate content
A plan for which filter pages are kept for search and which are kept out, with canonical and indexing rules agreed in writing.
Structured product data
Product information marked up so search engines can read price, availability and ratings, checked against the platform's current rules.
Retired and out-of-stock products
A rule for what happens to a page when a product is sold out, discontinued or replaced, so buyers and search engines are not sent to dead ends.
How the result is measured
- Orders and revenue from organic search
- Search impressions and clicks for product and collection pages
- Share of priority products and collections found for their target searches
- Number of duplicate and filter pages in the search index
- Products whose structured data is read without errors
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Online stores on their own website that depend on marketplaces and ads for their orders
- D2C brands whose product and collection pages are not found by people searching for what they sell
- Stores with a large catalogue where filters and sorting create near-duplicate pages by the thousand
- Owners whose supplier descriptions are copied across every product and every store that uses the same supplier
- Stores about to replatform or add a large number of products, who want search handled first
Not for
It is not the right fit if.
- Businesses that sell only through marketplaces and have no store of their own
- Stores with a handful of products, where on-page SEO for a few pages is the right size of job
- Businesses that want a store built first, since the store itself is website development work
- Owners who want a promise of rankings or sales, which no honest search service can make
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the E-commerce SEO work runs
- 1
Send the requirements brief
You tell us about your store, catalogue, platform and goals. We read it and talk to you before anything is proposed.
- 2
Agree scope and fee in writing
Scope and fee are sent in writing after the brief, so you know what is included before work begins.
- 3
Review the store
We go through product pages, collections, filters and product data, and list what to fix in order of importance.
- 4
Fix the pages and the structure
Priority products and collections are rewritten, filter and duplicate rules are set, and product data is put right.
- 5
Measure and adjust
Search visibility and orders from search are read against the baseline recorded at the start, and the plan is adjusted.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which store platforms do you work with?
Can you write descriptions for every product?
How is this different from marketplace listings?
Will this make my store rank first?
What does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
E-commerce SEO, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.