Google Shopping and product feed management · Marketing
Put your products in front of people who are searching for them.
When someone in Pune searches for a steel water bottle or a cotton kurta set, Google can show product photos with prices above the usual results. Those listings come from a product feed, a structured file of everything you sell, held in a Google Merchant Center account. The ads that use it are shopping campaigns.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Google Shopping shows your products, with photo, price and store name, when someone searches for what you sell. GullySales sets up and manages the product feed, the Merchant Center account and the shopping campaigns, and tells you honestly what to fix in your catalogue first.
The feed is the part online stores neglect first. Titles written for your own website, missing product identifiers, stale prices and weak photos all limit where and how your products appear. We start with the feed and the Merchant Center account, because a campaign built on a poor catalogue spends money showing the wrong product to the wrong search.
This is a different job from the general Google Ads service, which is built around text ads for searches. It also differs from marketplace advertising on Amazon or Flipkart, where the listing lives on someone else's store. Here the click goes to your own website.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Products are listed but hardly ever shown”
The feed has short, vague titles and missing details, so Google cannot match your product to what people actually type.
“Merchant Center shows warnings nobody understands”
Disapproved products, price mismatches and missing fields pile up in the account, and items quietly stop appearing.
“Budget goes to products that were never going to sell”
Every product sits in one campaign, so a low-margin item and your best seller compete for the same spend.
“The feed and the website disagree”
Prices and stock in the feed are out of date, so a buyer clicks an ad and finds a different price or a sold-out product.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Catalogue review
A read of your products, titles, photos, prices and identifiers to decide what to fix before any money is spent.
Product feed optimisation
Titles, descriptions and product details rewritten in the words buyers use, and the feed kept in step with your website.
Google Merchant Center management
Account set-up, product approvals, warnings and policy issues handled against the platform's current rules.
Shopping campaign management
Campaigns grouped by margin and demand, with budgets and bids set so strong products get the spend.
Conversion tracking
Orders and revenue from each campaign connected back to the ad, so results are read in orders and not clicks.
How the result is measured
- Orders and revenue traced to shopping campaigns
- Cost per order against product margin
- Share of the catalogue approved and live in Merchant Center
- Click-through rate on priority products
- Ad spend against the plan agreed in writing
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Online stores with their own website and a product catalogue that can be exported as a feed
- D2C brands that want buyers searching for a product to find the brand directly
- Stores whose product titles, prices or availability change frequently and need a reliable feed
- Owners whose Merchant Center account shows warnings or disapproved products they cannot read
- Stores already running Google Ads search campaigns that want to add product listings
Not for
It is not the right fit if.
- Businesses with no online store or no way to buy on the website, because the click needs somewhere to land
- Stores whose margins are too thin to carry the cost of a click on each product
- Very small catalogues where a few well-run search campaigns would reach the same buyers more directly
- Stores that have not yet fixed their product data, photos or checkout, where the first job is the catalogue and not advertising
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Send the requirements brief
You tell us about your store, catalogue, margins and goals. We read it and talk to you before anything is proposed.
- 2
Agree scope and fee in writing
Scope, fee and term are sent in writing after the brief, with your ad spend shown separately from our time.
- 3
Fix the catalogue and the feed
Product data, feed and Merchant Center are put right first, so the campaigns start on clean information.
- 4
Build and launch the campaigns
Shopping campaigns are set up around your margins, with tracking in place before spend begins.
- 5
Measure and adjust
Results are read against the baseline recorded at the start, and spend moves toward the products that earn it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a Merchant Center account before we start?
What does the feed need to contain?
Is Google Shopping the right channel for us?
How is this different from running Google Ads?
What does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Google Shopping and product feed management, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.