Entity optimisation and knowledge panel · Marketing
Make search engines and AI answers recognise your business as one clear entity.
Search engines and AI answers do not read a business the way a buyer does. They gather facts from many places and decide whether those facts describe one organisation or several. When the name is spelt three ways and the address differs on every listing, the business can be missed or mixed up with another.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Entity optimisation and knowledge panel work covers how a business is described across its website, profiles and structured data, so Google and AI answers can tell who it is. Scope is agreed in writing, and no knowledge panel is promised.
Entity optimisation is the work of making those facts agree: one name, one set of details, one clear description, repeated the same way on your website, your profiles and the structured data behind your pages. A knowledge panel is the information box Google may show for a business. Google decides whether to show one, and nobody can promise it.
We start with the requirements brief: who the business is, which names and details are in use, and where it is described today. Scope and fee are agreed in writing after that brief.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The business is described differently on every site”
Variations in name, address and description leave a search engine unsure whether it is looking at one business or several.
“Search for the brand name shows other people or other firms”
Without clear signals, results for your name can go to a similarly named business, a directory or an old listing.
“The website says little a machine can read”
Without structured data and a clear about page, facts that a person sees at a glance are hard for a search engine to confirm.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Entity requirements brief
The legal name, trading names, people, locations and links that define the business, written down before any change is made.
Name and detail consistency review
A check of how the business is named and described across its website, listings and profiles, with a list of differences to correct.
Structured data markup
Organisation, person and location markup added to the website to match the agreed details, written to the search engine's current guidance.
About page and profile alignment
A clear about page and matching public profiles, so the same description appears wherever the business is introduced.
Knowledge panel claim support
Where a panel already exists, help with the search engine's claim and feedback steps. Check the platform's current rules, because they decide what is possible.
Source and reference clean-up
Old or wrong listings are corrected or flagged, so the facts a search engine meets point the same way.
How the result is measured
- Name, address, phone and description that match across agreed sources
- Structured data that validates against the search engine's own testing tools
- Branded searches that show the business and not a similarly named one
- Wrong or old listings corrected or logged for follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Firms that search for their own name and find no clear business result
- Businesses whose name, address or phone number differs between listings and profiles
- Founders and professionals whose personal name and company name are confused with others
- Companies that have changed name, moved or merged and still see the old details online
- Teams already working on AI search who want the business itself described consistently
Not for
It is not the right fit if.
- Owners who want a knowledge panel guaranteed, since the search engine alone decides
- Businesses with no website or public profiles yet, who need the basic presence built first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Take the requirements brief
We record the business details, known variations and the profiles and pages that describe it today.
- 2
Agree scope and fee in writing
What we will change, what depends on third-party platforms and what it costs are written down after the brief.
- 3
Settle one set of facts
You approve a single name, description and set of details to be used everywhere.
- 4
Apply the changes
The website, markup and profiles are updated to match, and corrections are requested where we do not control the page.
- 5
Check how the business appears
We look at how search and AI answers describe the business and note what still needs attention.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will we get a Google knowledge panel?
How is this different from AI search optimisation?
Do you control what AI answers say about us?
Can you fix listings on sites you do not own?
What do you need from us?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Entity optimisation and knowledge panel, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.