Mobile website experience · Marketing
Make the site work on the phone in your customer's hand, not on the designer's laptop.
Most visitors to a small business site in India arrive on a phone, often a mid-range Android on a patchy connection. A site checked only on a large screen at the office looks fine and loads slowly in the customer's hand.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Mobile website experience is the work of making a website quick, readable and easy to act on from a phone, including layout, button size, load speed and tap-to-call. GullySales tests on the mid-range phones your buyers carry and fixes what slows or stops them.
The first fault is usually the thumb. Phone numbers that are not tappable, buttons too small to press and menus that need two hands all cost enquiries. The second is speed, since heavy images and sliders make a page crawl.
We test on real phones, then rebuild the layout around the thumb: the call button, the WhatsApp button and the enquiry form within easy reach on every page.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“People visit on their phones but never call”
The number is plain text, or the call button sits under three screens of images. A tap-to-call button that stays on screen fixes it quickly.
“The site takes forever to load on a normal phone”
Large photos, sliders and chat widgets are fine on office wifi. On a mid-range phone they can cost the visitor before the page appears.
“The menu is a mess on a small screen”
Desktop menus squeezed into a phone hide the pages buyers need. The most-used pages need to be one tap away.
“The form is too long to fill in on a phone”
Seven fields and a dropdown with 80 cities is a task. Three fields and a WhatsApp option gets answered.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Mobile audit
Your site tested on mid-range Android and iPhone, with a record of what is slow, cramped or broken.
Thumb-reach layout
Calls to action placed where a thumb reaches, with sticky call and WhatsApp buttons on every page.
Tap-to-call and WhatsApp links
Phone numbers and WhatsApp links that open the dialler or chat with the page and product already filled in.
Speed work for slower phones
Images resized, scripts delayed and sliders removed where they cost load time, measured on a mid-range handset.
Mobile navigation
A short menu showing the pages your buyers use first, with search where the catalogue needs it.
Short mobile forms
Fewer fields, the right keyboard for each field and a confirmation that tells the visitor what happens next.
Mobile tracking
Calls, WhatsApp taps and forms recorded separately for phone visitors.
How the result is measured
- Calls and WhatsApp taps from phone visitors
- Load time on a mid-range phone
- Enquiry rate on mobile against desktop
- Form completion on phones
- Bounce from phone visitors on key pages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Clinics and hospitals whose patients look for a phone number first
- Restaurants, salons and services where customers decide on the move
- Dealers and showrooms who get most of their visits from Google Maps
- Sites built for desktop years ago and never adjusted
- Businesses with strong traffic and a weak enquiry rate from phones
Not for
It is not the right fit if.
- Your visitors are almost all on desktop, such as a software company selling to office buyers. Check the analytics before spending.
- You need an app. A faster mobile site comes first, but it is not an app.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the mobile website experience work runs
- 1
Check who is visiting on what
We read your analytics for devices, screen sizes and where phone visitors drop off.
- 2
Test on real phones
We go through your key pages the way a buyer would, on handsets they actually own.
- 3
Redesign for the thumb
Layout, buttons and forms are rebuilt for one-handed use.
- 4
Cut the weight
We remove or shrink whatever slows the page on a mid-range phone.
- 5
Measure phone enquiries
Calls and chats from phones are counted before and after the change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What does mobile-first mean?
Is a responsive site the same as a good mobile experience?
Which phones do you test on?
Will this change my design?
Can you add WhatsApp to my site?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Mobile website experience, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.