Push notifications and in-app messaging · Marketing
Reach people who already know you, at the moment they are in your app or on your site.
Push notifications are short messages that appear on a phone or browser without the person having to open an email. In-app messages appear inside your app while someone is using it. Both only reach people who have already chosen to install your app or allow notifications, so they work on an audience you already have.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Push notifications and in-app messaging reach people who have already installed your app or opted in on your website. GullySales plans the permission prompts, the message set and the triggers, and tells you plainly when a site or app does not have the repeat visitors to make this worth doing.
That is also their limit. A site with few repeat visitors, or an app with few active users, has nobody to send to, and spending effort here would be wasted. We say so at the start rather than set up a channel with no audience behind it.
Where there is an audience, the work is about restraint and permission. Notifications that arrive too often get switched off, and a switched-off permission is hard to win back. We plan what is worth interrupting someone for and what is better left to email or WhatsApp.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Users install the app and never open it again”
The install was paid for, but nothing brings the person back, so the app sits unused on the phone until it is deleted.
“Important updates are sent only by email”
A booking change or order update sits in an inbox that is not checked until later, when it needed to be seen while the person was active.
“The notification permission is asked for at the wrong moment”
The prompt appears the instant someone lands, before they know why your messages would be useful, and it is refused. A refusal is hard to reverse.
“Alerts are sent to everyone about everything”
The same message goes to every user regardless of what they did, so it feels like noise and people switch notifications off.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Fit check
An honest look at whether your repeat visitors and active app users justify this channel, and a clear recommendation if they do not.
Permission and consent plan
When and how your app or site asks for notification permission, with wording that explains the value, and how opt-outs are respected.
Message set
Short notification and in-app message copy for the moments worth using, such as order status, a booking reminder or a returning-user prompt.
Trigger design
The user actions and events that send each message, so people receive what relates to what they did rather than a blanket broadcast.
Channel split
A clear rule for which messages go by push, which stay in the app, and which belong on email, SMS or WhatsApp.
Platform rules check
A review of your app store and browser requirements for notifications, against the platforms' current rules at the time of the work.
How the result is measured
- Share of users who allow notifications
- Opt-out and notification switch-off rate
- Return visits or app opens after a message
- Completion of the action each message asks for
- Complaints or negative feedback about messages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- You run a mobile app and users install it but stop opening it
- Your website has customers who come back to order, book or read, such as a store, a news site or a learning platform
- You already have an email or WhatsApp list and want one more channel for time-sensitive updates
- Order, booking or delivery status needs to reach a person while they are using your app
- You want to announce a new feature or an offer to people already inside the app
Not for
It is not the right fit if.
- Sites and apps with few repeat visitors, where there is no audience to message and the effort would be better spent on getting visitors first
- Businesses with no app and a website that people visit once, such as a one-time purchase or a single enquiry
- Anyone planning to send frequent promotional alerts, which leads people to block notifications altogether
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Requirements brief
We start with a brief covering your app or site, who returns to it and what you want people to do. Scope and fee are agreed in writing after it.
- 2
Decide whether this is worth doing
We review your repeat usage and tell you whether push or in-app messaging suits you, or whether another channel or a different first step is better.
- 3
Plan permission and messages
We design the permission prompt, the message set and the triggers, and mark where each message should and should not be sent.
- 4
Set up with your team
The plan is set up in the messaging tool or app your team uses, with your developers where the app itself needs changes. Scope is agreed in writing.
- 5
Review and adjust
We look at opt-in and opt-out figures and how people respond, then tighten or drop messages that are not earning their place.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need push notifications if we already send email and WhatsApp?
Can we message people who never opted in?
What rules apply to notifications?
Is this a separate service from mobile app marketing?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Push notifications and in-app messaging, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.