YouTube advertising · Marketing
Put your film in front of buyers on YouTube, in the language they watch in.
Many Indian buyers watch YouTube in Kannada, Hindi, Tamil, Telugu or Marathi before they call anyone. A dealer, a clinic or a manufacturer with a good film can reach those buyers in their own language, in the middle of something they chose to watch.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
YouTube advertising is paid video placement on YouTube: in-stream ads, in-feed ads and Shorts. GullySales plans the audience, the placement and the language, builds the campaign around a film you already have, and reads the enquiries it brings. Scope and fee are agreed in writing after the requirements brief.
YouTube ads need a film to run. The campaign carries the film to the right audience; it does not replace the film. If you already have a video, this page is the way to put it in front of buyers. If you do not, the first conversation is about whether to make one, and video production and marketing is the page for that.
We plan which placement suits the film and the buyer: before a video they chose to watch, among search results and suggestions, or inside vertical Shorts. Placement rules and formats change, so we check the platform's current rules before building anything.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The film is on YouTube and nobody watches it”
A good video uploaded to a channel reaches its few subscribers and no one else. A buyer who would have been persuaded never sees it.
“Our buyers watch in their own language and our ads do not”
An English ad shown to a Kannada-speaking buyer is skipped within seconds. The language of the film, the wording and the audience need to match.
“We paid for views and got no calls”
Views are easy to buy and easy to mistake for interest. Without a clear action in the film and a way to trace enquiries, spend is hard to judge.
“We cannot tell which placement is working”
In-stream, in-feed and Shorts behave differently, and a single combined number hides which one brings the right viewers.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Film and placement review
We watch your film with you and decide which placements suit it, and where it needs a shorter cut or a clearer closing action before it runs.
Audience and language planning
Who should see the film, in which language and in which area, written down before the campaign is built.
Campaign setup
In-stream, in-feed and Shorts campaigns built in your Google Ads account, with the destination page or call action agreed first. Check the platform's current rules for formats and policies.
Ad wording and closing action
Titles, descriptions and the call to action written in the language of the film, so the viewer knows what to do next.
Tracking of views and enquiries
Views and watch time kept apart from calls, form fills and WhatsApp chats, so the two are not confused.
Placement review
Each placement read separately, so budget moves towards the one that brings the right viewers.
How the result is measured
- Views and watch time by placement
- Clicks to the page or the call action
- Enquiries traced to the YouTube campaign
- Cost per view and cost per enquiry, shown separately
- Performance by language and area
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that already have a film, a walkthrough or a product demonstration and want it seen by more buyers
- Dealers, clinics, schools and manufacturers whose buyers search and watch in a regional language
- Owners who run Google Search ads and want to reach buyers earlier, before they search
- Teams who post on YouTube and see views stay with existing subscribers
- Businesses where seeing the product, room or process helps the buyer decide
Not for
It is not the right fit if.
- You have no film and no plan to make one; start with video production and marketing
- The film is a long brand story with no clear action for the viewer to take
- You want views for their own sake rather than enquiries or footfall
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the YouTube advertising work runs
- 1
Requirements brief
We start with a brief: what you sell, who buys, what film you have and what a good enquiry looks like. Scope and fee are agreed in writing after it.
- 2
Review the film
We watch what you have and agree which placements it fits and whether it needs re-cutting or a new film.
- 3
Plan audience and language
We agree who sees the film, in which language, and where the viewer goes after watching.
- 4
Build and launch
Campaigns are built for the agreed placements, with tracking in place before any money is spent.
- 5
Read and adjust
We read views and enquiries by placement with you, and agree what to change in the film, the audience or the budget.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do I need a film before I can advertise on YouTube?
Can the ads run in Kannada, Hindi or another Indian language?
What is the difference between in-stream, in-feed and Shorts?
Will YouTube ads bring enquiries or sales?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
YouTube advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.