Employer branding · Professional services
A graduate reads your portfolio looking for people and finds only buildings.
Employer branding for an architecture practice is what a B.Arch graduate finds when your website is all finished buildings: who drafts, who goes to site, and whose name appears on published work. GullySales writes that careers page and your job posts from what your own team says.
In one paragraph
Employer branding for an architecture practice is what a B.Arch graduate finds when your website is all finished buildings: who drafts, who goes to site, and whose name appears on published work. GullySales writes that careers page and your job posts from what your own team says.
For architecture firms
Where it usually goes wrong, and what we would do.
“The website was written for a client, not a candidate”
A developer choosing a consultant and a graduate choosing a first job read the same six pages. One of them leaves knowing nothing about the studio, and guesses.
“Nobody says what year three looks like”
Every junior has heard of the practice where you detail staircases until you resign. If your page is silent on that, the applicant assumes you are that practice.
“Credit is how architects move”
Work an architect can name is what they carry into the next interview. A studio that publishes renders with no team named loses its best seniors to studios that do.
“The submission fortnight belongs on the page”
The fortnight before a competition entry or a government tender goes in is not a secret anyone has kept. Pretending otherwise fools nobody. Say how often it comes round in your studio, and what the week after it looks like.
What we do
What we deliver for architecture firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that is not the about page
Written for someone deciding where to spend five years: the project types you take, the software on your machines, the size of the studio, and who a junior sits beside.
Result: A graduate stops working out your culture from photographs of finished buildings.
Year one, year three, year five
Drafting, site visits, client meetings, and the point at which a junior runs a package alone. Taken from your team's answers rather than from a ladder we invented.
Result: An applicant can picture themselves at your desk in three years, or rule you out early and save you both an interview.
The credit policy, in writing
Who is named when a project runs in a magazine, on your feed, or in an awards entry. Settled inside the studio first, then published.
Result: Seniors stop leaving over whose name sits under the work they drew.
Job posts by project type and tool
A post for a hospital project led in Revit reads nothing like one for a residential studio working in SketchUp. Each is written properly rather than retitled.
Result: Fewer applications, and more of them from people who want the work you actually have.
Internships described honestly
The stipend, the length, and what a student will be allowed to touch. Colleges ask all three before they circulate your name, so the page answers them first.
Result: Your practice gets talked about in the B.Arch departments you want to hire from.
Quotes from the people who stayed
Short conversations with everyone who joined in the last two years, including the two who nearly left. Their sentences go on the page in their own words.
Result: A page that still stands up after a candidate rings your former employee.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for architecture firms
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do the architects' conduct rules affect what we can publish?
Do you find us architects as well?
We hire two people a year. Is this worth paying for?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Professional services
Employer branding for the rest of the professional services.
Or start from employer branding.