Employer branding · Professional services
An analyst joins for the work, and leaves when the work turns out to be slides.
A management or boutique consultancy hires analysts and experienced consultants who are weighing your name against a firm everyone has heard of, and the only argument you can win on is the work itself. GullySales writes the careers page and role posts that describe which clients, which room and who a consultant sits in front of.
In one paragraph
A management or boutique consultancy hires analysts and experienced consultants who are weighing your name against a firm everyone has heard of, and the only argument you can win on is the work itself. GullySales writes the careers page and role posts that describe which clients, which room and who a consultant sits in front of.
Also written for
Management consulting firms, Business consulting firms, Boutique consultancies.
Where this sits
For management and business consulting firms
Where it usually goes wrong, and what we would do.
“Your advantage is the room, and nobody describes the room”
In a small firm an analyst is across the table from the promoter by the second month. At a large one they are three layers down. That is the whole argument, and most boutique careers pages spend it on a mission statement.
“Candidates plan their exit before they join”
Everyone in this trade knows the job is a few years long. A firm that says where its alumni went, with their permission, is more attractive than one pretending nobody leaves.
“Say what kind of consulting it actually is”
If most of the revenue is process documentation, subsidy applications or compliance filing, an analyst hired on the word strategy goes within the year. Describing the real mix costs you applications and saves you the expensive ones.
“Travel and the bench”
Six weeks in a plant outside Sanand, or three weeks with nothing allocated and nobody explaining why. Both are normal in this work and both are discovered late.
What we do
What we deliver for management and business consulting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page built on projects, not values
Anonymous project descriptions: the sector, the question asked, who was in the room, what the team did for eight weeks. As much detail as your engagement letters allow.
Result: A candidate can picture a Tuesday here before deciding.
Role posts by level
Analyst, consultant, engagement manager. What each one owns, how work is allocated, who reviews it and how often.
Result: Experienced hires stop applying for the wrong level and wasting two interviews.
Alumni and progression content
Where people who left went next, published with their agreement, and how long each internal step has taken for real people at the firm.
Result: The question every candidate asks last gets answered first.
Interviews with your consultants, including a difficult one
The person who nearly left last year has the most useful thing to say. We ask, and publish whatever you are willing to publish.
Result: A page nobody could have written without working here.
Where your offers go cold, step by step
Case interviews that stretch across four weeks kill boutique offers, because the larger firm has already closed. We map your steps and count the days each one takes.
Result: You can see which round loses you people, instead of putting it down to the pay.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for management and business consulting firms
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We cannot name our clients.
Do you recruit consultants?
We hire two or three people a year. Is this worth the money?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Professional services
Employer branding for the rest of the professional services.
Or start from employer branding.