Employer branding · Professional services
Two years of your best work, and a designer cannot show a line of it.
Employer branding for a product or industrial design studio answers what a designer asks before joining: whose projects, how much of the work reaches tooling, and what they will be allowed to put in a portfolio. GullySales writes the careers page and job posts that answer it honestly.
In one paragraph
Employer branding for a product or industrial design studio answers what a designer asks before joining: whose projects, how much of the work reaches tooling, and what they will be allowed to put in a portfolio. GullySales writes the careers page and job posts that answer it honestly.
Also written for
Design studios, Product design studios, Industrial design firms.
Where this sits
For design studios
Where it usually goes wrong, and what we would do.
“The portfolio problem cuts both ways”
A designer's next job depends on what they can show. If every client contract bars publication, a talented person leaves after two years with nothing to prove they were here.
“Designers want to know what got made”
Renders and concept decks fill a studio website. The question in the interview is which of those projects reached a mould, and how many died in a client review.
“Students choose on the workshop”
A graduate asks whether there is a printer they can use, a model-making bench, and somebody senior who will sit and sketch with them. Salary is the second question.
“Free labour has a name now”
Intern stipends travel through student groups faster than any careers page loads. A studio that pays badly and says nothing has already been reviewed.
What we do
What we deliver for design studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page about the studio, not the clients
The benches, the machines, the software, the size of a project team, and the way a brief moves from sketch to handover.
Result: A graduate picks your studio for reasons they can name instead of for one project they saw online.
The portfolio and confidentiality policy
What a designer may show after they leave, what needs client permission, and who asks for it. Decided with your contracts open in front of you, then stated publicly.
Result: The strongest candidates stop treating your studio as a career dead end.
Job posts that describe the brief
A consumer appliance programme and a medical device programme demand different people. Each post names the category, the stage, and the standard the work is held to.
Result: Applicants who have done this category apply, and the rest rule themselves out.
Internship terms in public
Stipend, duration, the review at the end, and what a student will genuinely be given to do. Written so a placement cell can forward it without ringing you.
Result: Your studio gets onto the list design schools circulate.
Senior designers made visible
Short profiles of the people who lead projects, with the categories they have worked in, so an applicant knows who they would learn from.
Result: A mid-level designer joins for a person rather than for a logo.
What leaving looks like, said plainly
Where designers go after three or four years, and whether you help them get there. Most studios write as though nobody has ever left, which no designer believes.
Result: Alumni who recommend you instead of warning others off.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for design studios
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Most of our work is under NDA. Can we still do this?
Can you send us designers?
Our interns are unpaid. Should we put that on the page?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Professional services
Employer branding for the rest of the professional services.
Or start from employer branding.