Employer branding · Professional services
Nobody trains for three years to type into a portal all day.
A company secretary or compliance practice hires trainees and executives who are afraid the work is data entry into a government portal rather than board minutes and real secretarial practice. GullySales writes the careers page and role posts that say which of the two your firm does, within the institute's limits.
In one paragraph
A company secretary or compliance practice hires trainees and executives who are afraid the work is data entry into a government portal rather than board minutes and real secretarial practice. GullySales writes the careers page and role posts that say which of the two your firm does, within the institute's limits.
Also written for
Company secretary firms, Compliance firms, Secretarial practices.
Where this sits
For company secretary and compliance firms
Where it usually goes wrong, and what we would do.
“Portal work or practice”
A trainee's fear is three years of uploading forms. If your firm handles board meetings, listed company compliance, secretarial audit or scheme work, say which, and say who takes a trainee into the board room.
“The season is the job and everyone hides it”
Annual filings, the weeks before a board meeting and the run to the annual general meeting are late nights. Candidates know already, so describing the season and what the firm does about it reads as honesty rather than a warning.
“Listed client exposure decides where trainees go”
A trainee who has worked through a listed company's disclosure obligations is employable everywhere afterwards. If you have that work, it is the strongest sentence on your page.
“Your executives leave for the companies they file for”
The client's own compliance department is the natural next job and it pays better. Say what a person gets in practice that an in-house role will not give them, which is usually range.
What we do
What we deliver for company secretary and compliance firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page about the work, not the service list
The kinds of client, the filings and the board work, who checks a trainee's minutes, and what the firm does not take on. Factual, because the institute restricts how a member may present a practice.
Result: A trainee can tell your firm apart from the one that only files forms.
The training post, written properly
Intake, the stipend as you pay it, the assignments a trainee is put on, the partner responsible, and leave around examinations.
Result: Applicants arrive having already read the part most firms leave out.
Season content, written honestly
What the filing weeks demand and what the firm does for the people working them, whether that is compensatory leave, food, or simply saying thank you properly.
Result: New joiners are not surprised by their first September.
Interviews with trainees and executives
Short conversations with somebody halfway through training and somebody who qualified and stayed, published with their agreement.
Result: Two honest accounts in place of a paragraph about professional excellence.
Alumni notes
Where your former trainees work now, with their permission. In this profession the alumni sit in your clients' compliance teams, so the same page does two jobs.
Result: A hiring channel and a client channel from one piece of writing.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for company secretary and compliance firms
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What are we permitted to publish?
Is this worth it for a practice with a dozen people?
Do you take over hiring?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Professional services
Employer branding for the rest of the professional services.
Or start from employer branding.