Employer branding · Professional services
Your articles will qualify and leave, and your careers page should say so.
A chartered accountancy or audit firm hires article assistants who will finish three years, qualify and go, and the honest case for joining is what those three years teach. GullySales writes the careers page, the articleship post and the alumni content, within the limits the institute sets on what a member may publish.
In one paragraph
A chartered accountancy or audit firm hires article assistants who will finish three years, qualify and go, and the honest case for joining is what those three years teach. GullySales writes the careers page, the articleship post and the alumni content, within the limits the institute sets on what a member may publish.
Also written for
Chartered accountant firms, Accounting firms, Audit firms.
Where this sits
For chartered accountant and accounting firms
Where it usually goes wrong, and what we would do.
“Pretending they will stay is the mistake”
Articles join to qualify. A firm that says so, and describes what they will have done by the time they sit for finals, attracts better articles than one talking about long-term careers.
“Exposure is the currency and it is specific”
Statutory audit of a listed client, a bank branch audit in the season, transfer pricing, a first-appeal matter. An article chooses on which of those they touch and who checks their work.
“Study leave and the stipend are the first two questions”
Both are asked in the first message and answered vaguely by most firms. State your leave policy before the attempt and state what you pay. Neither number comes from us.
“Your alumni are your best recruiters and you lost their numbers”
The articles who qualified with you are now in industry and are asked for advice by juniors every year. A firm that stays in touch has a hiring channel costing nothing.
What we do
What we deliver for chartered accountant and accounting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that describes the three years
What an article does in the first year, the second and the third, which assignments, which sectors, who reviews the working papers. Factual, because the institute limits how a firm may present itself.
Result: A student comparing three firms has one honest description to compare against two vague ones.
The articleship post, written once and properly
Intake months, the work, study leave before attempts, the stipend as your firm pays it, the transfer position, the partner an article reports to.
Result: The same post every year, instead of a fresh improvisation each March.
Alumni content
Where your former articles are now, published with their permission, and a short note they can pass on when a junior asks them about the firm. No claims about placement.
Result: The people who left become the reason the next batch arrives.
Posts for semi-qualified and qualified staff
Audit executive, tax executive, manager. What each one owns, what they sign, and what stops the role being the same year repeated.
Result: Applications from people who want the next step rather than the same desk elsewhere.
The first month, examined
What an article is given in week one, who explains the client, what happens when the season starts. Firms lose good articles to a transfer request in month two.
Result: The month that decides whether they stay is planned instead of survived.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chartered accountant and accounting firms
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a careers page allowed? We are restricted in what we can advertise.
Why spend on this when articles come through the institute anyway?
Do you recruit articles or staff?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Professional services
Employer branding for the rest of the professional services.
Or start from employer branding.