Employer branding · Professional services
An engineer is asking whether this desk sits in your office or on somebody's site.
Employer branding for an engineering consultancy or PMC firm answers the question a candidate cannot ask in an interview: office desk or site posting, design work or checking somebody else's drawings. GullySales builds the careers page and job posts that say it before they apply.
In one paragraph
Employer branding for an engineering consultancy or PMC firm answers the question a candidate cannot ask in an interview: office desk or site posting, design work or checking somebody else's drawings. GullySales builds the careers page and job posts that say it before they apply.
Also written for
Engineering consulting firms, Design consultancies, PMC firms.
Where this sits
For engineering consulting firms
Where it usually goes wrong, and what we would do.
“Deputation is the fact nobody puts in the advert”
A PMC role can mean two years at a client's site in another district, reporting daily to their project manager while your firm pays the salary. Candidates find that out in week one and resign by week six.
“Design and checking are two different careers”
A structural engineer wants to know whether they will run analysis or spend the year marking up a contractor's shop drawings. Both are real jobs. Only one of them is what your advert implies.
“Your projects page impresses clients and tells engineers nothing”
Metro packages and industrial plants look good to a buyer. An engineer reads the same list wondering which software touched it, who signed it off, and how many people were in the room.
“The site engineer is the hardest hire and the least written about”
Accommodation, travel allowance, the rotation home, and what happens when the project closes. Silence on all four is why site vacancies sit open for months.
What we do
What we deliver for engineering consulting firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Roles mapped to where they sit
Every open position marked office, site, or client premises, with the length of a typical posting and the rotation you run.
Result: Candidates stop accepting a job they believed was in Bengaluru and resigning when the posting letter arrives.
The deputation terms written out
Accommodation, travel, who they report to on the client's side, and what your firm does for them once the contract ends.
Result: A site engineer's family can read the terms before the interview instead of after the offer.
Discipline-wise job posts
Structural, MEP, geotechnical and quantity surveying posts written separately, naming the analysis tools and the codes the work is done to.
Result: Applications from engineers who have used STAAD or ETABS on the kind of structure you design.
A chartered path described
Whether the firm supports professional institution membership, the examinations that go with it, and the experience letters a young engineer needs.
Result: Engineers who mean to stay in consulting choose you over a contractor paying more.
What your engineers say about the work
Interviews with staff at three grades, including somebody currently posted away from home, edited only for length.
Result: Quotes on the page that a sceptical candidate recognises as real speech.
Interview process reviewed before the branding
How long your firm takes between a CV and an offer, because an engineer in demand accepts whoever decides first.
Result: Fewer people lost in the fortnight it takes a partner to get free.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for engineering consulting firms
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will saying site posting out loud cut our applications?
Can you help us hire faster as well?
Our clients' names are confidential. What is left to write about?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Professional services
Employer branding for the rest of the professional services.
Or start from employer branding.