Employer branding · Healthcare
Your next receptionist lives two streets away and hears about it locally.
A clinic hires from a few kilometres around it: front-office staff, a nurse, a technician, and visiting consultants choosing between three nearby clinics. Employer branding here is a short, honest set of pages and posts, and GullySales writes them with whoever actually runs your front desk.
In one paragraph
A clinic hires from a few kilometres around it: front-office staff, a nurse, a technician, and visiting consultants choosing between three nearby clinics. Employer branding here is a short, honest set of pages and posts, and GullySales writes them with whoever actually runs your front desk.
Also written for
Multi-speciality clinics, Polyclinics, Day-care centres.
Where this sits
For clinics and polyclinics
Where it usually goes wrong, and what we would do.
“Your hiring happens inside a three kilometre radius”
The receptionist who joins you heard about it from the pharmacy downstairs or from a neighbour. A page that never names your locality is invisible to exactly the person you want.
“A visiting consultant is comparing you with two other clinics”
They want the session pattern, how patients reach you, and who handles the follow-up calls between visits. Nobody writes it down, so the decision happens over tea and goes to whoever explained it best.
“Front office is advertised as receptionist wanted”
The person at your desk decides how every patient feels about the clinic and whether an enquiry is ever followed up. Advertised in six words, the role attracts whoever happens to be free this month.
“Closing time is eight and everybody leaves at nine thirty”
The last patient walks in at ten to eight. Staff learn this in week one and resent it for a year. Written into the post, it becomes a condition somebody agreed to.
What we do
What we deliver for clinics and polyclinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that names your locality
Where the clinic is, which areas your staff come from, the timings and what the day holds. Written so somebody living nearby recognises the place.
Result: Local applicants who can genuinely reach you by eight in the morning.
Posts for front office, nursing and technician roles
Plain descriptions of the work, the software your desk uses, the timings and who each role reports to. Short enough to print and put in the window.
Result: Applicants who understand the job before the interview.
A page for visiting consultants
Session pattern, the equipment available, how patients reach the clinic, and what your team handles between visits. Kept factual, with no claim about earnings.
Result: A specialist deciding between clinics has your answer in writing.
The timings question answered honestly
When the clinic officially closes, what happens when a patient arrives late, and how that is rostered or compensated.
Result: The resentment that used to build in month two never starts.
Staff accounts of the clinic
Two or three short pieces from people at the desk and in the treatment rooms, in their words and with their agreement.
Result: A candidate hears about the place from somebody other than the owner.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for clinics and polyclinics
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.