Employer branding · Healthcare
A fellow wants to know how many cataract cases they will handle themselves.
An eye hospital hires optometrists, vision technicians, counsellors and fellows, and each group asks about something the others never would: refraction hours, surgical exposure, or the camp roster. Employer branding sets that out before the interview, and GullySales writes it with your clinical leads.
In one paragraph
An eye hospital hires optometrists, vision technicians, counsellors and fellows, and each group asks about something the others never would: refraction hours, surgical exposure, or the camp roster. Employer branding sets that out before the interview, and GullySales writes it with your clinical leads.
For eye hospitals and clinics
Where it usually goes wrong, and what we would do.
“Surgical exposure is what a fellow is buying”
What the unit does in a week, what a trainee is allowed to do, and at what point. Nothing on your site addresses it, so fellows go by what last year's batch says about you.
“Optometrists cannot tell a refraction chair from diagnostics”
A posting at a vision centre doing refractions all day and a hospital role running biometry, fields and imaging are different careers. Both are advertised as optometrist.
“Camp and outreach duty is disclosed late”
Weekends in a district town, an early bus and a long day of screening. It is the part of eye care many people join for. Left out of the post, it feels like a trick.
“Counsellors are the role you undervalue in writing”
The person sitting with a patient deciding on cataract surgery is doing skilled work, and your post calls it front office. The people who are good at it do not apply.
What we do
What we deliver for eye hospitals and clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Careers pages split by track
Optometry, fellowship, technician and counselling, each written with the clinical lead who runs that track.
Result: Applicants stop landing in the wrong queue.
Surgical exposure described by your clinical lead
What a fellow observes, assists with and performs, and when each stage begins. In your unit's own words, with no figure we cannot trace to your records.
Result: A fellow chooses you for a reason that turns out to be true.
A plain account of the camp roster
How often, how far, what the day involves, and what the hospital arranges for travel and food.
Result: Nobody resigns in month three over a weekend they did not expect.
The counsellor role written properly
What the conversation with a patient covers, the training you give, and how the role is supported. Free of any claim about surgical outcomes.
Result: Candidates who can see a profession rather than a desk.
A pack for optometry colleges
What your hospital offers a new optometrist, how the internship route works, and what the first year covers, written for a placement officer.
Result: A reliable intake into your largest cadre, every year.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for eye hospitals and clinics
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Vijaya Multi Speciality Hospital
- Situation
- The hospital's clinical reputation was twenty years old. Its digital footprint was limited, inconsistently written and barely visible, so patients searching for it did not reliably find it.
- What we did
- The site structured around departments
- Medical content rewritten
- Profiles set up with one identity
- Keywords and backlinks
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.