Employer branding · Healthcare
Graduates pick the centre where somebody senior still watches them work.
Employer branding for a physiotherapy or rehabilitation centre is what a BPT or MPT candidate finds before applying: the case mix, the caseload per therapist, and who is there to learn from. GullySales builds that page and those job posts out of what your own therapists say about the work.
In one paragraph
Employer branding for a physiotherapy or rehabilitation centre is what a BPT or MPT candidate finds before applying: the case mix, the caseload per therapist, and who is there to learn from. GullySales builds that page and those job posts out of what your own therapists say about the work.
For physiotherapy and rehabilitation centres
Where it usually goes wrong, and what we would do.
“Case mix is the whole decision”
A new graduate wants neurological, sports, post-operative or geriatric work, and will take less money to get it. Your page says rehabilitation, which settles nothing at all.
“Every centre in the city advertises the same line”
Wanted, BPT or MPT, freshers welcome, salary negotiable. A good applicant reads twelve of these in an evening and picks the one that described an actual Tuesday.
“Home visits are a job nobody bothers to describe”
Six houses on a two-wheeler across town is a different trade from a clinic chair. Candidates want the route, the travel money and who absorbs it when petrol goes up.
“Your seniors leaving is the story that spreads”
Physiotherapy in one city is a small world and the college grapevine carries a resignation within the week. If nothing on your side is written down, theirs is the only account.
What we do
What we deliver for physiotherapy and rehabilitation centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page built around the caseload
Patients per therapist per day, the conditions you see most, the equipment in each room, and whether assessment sits with the therapist or with the consultant. The numbers come from you.
Result: Applicants who know what their working day looks like.
Job posts for fresher and senior, written apart
A fresh graduate is choosing supervision. A therapist five years in is choosing autonomy and a caseload no other centre nearby can offer. Two posts, two arguments, rather than one advertisement with the years changed.
Result: Applications from the level you are actually short of.
The learning on offer, stated honestly
Who signs off assessments, what in-house teaching happens and on which day, whether you support a manual therapy or certification course, and on what terms if somebody leaves afterwards.
Result: A reason for a graduate to stay past the first year.
Home-visit roles described as they are
Distance, visits per day, how travel is settled, what happens when a patient cancels at the door, and whether a two-wheeler and a licence are expected on day one.
Result: Fewer therapists who resign in the third week.
What your therapists tell their juniors
Interviews with the people who stayed, and with one who left on good terms. Their words go on the page once they have read them back and cleared them.
Result: The college grapevine carrying your version for once.
The hiring process, timed
A look at how long you take between application and offer. A graduate with three offers takes the one that arrived first, and no amount of good writing fixes a fortnight of silence.
Result: Offers that land while the candidate is still interested.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for physiotherapy and rehabilitation centres
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.