Employer branding · Healthcare
An associate leaves when every implant case goes upstairs to the principal.
For a dental clinic, employer branding is mostly about what an associate is told before they join: which cases they get, how chair time is allocated, and how the payment is worked out. GullySales writes that material with the principal, inside the limits on dental advertising.
In one paragraph
For a dental clinic, employer branding is mostly about what an associate is told before they join: which cases they get, how chair time is allocated, and how the payment is worked out. GullySales writes that material with the principal, inside the limits on dental advertising.
For dental clinics
Where it usually goes wrong, and what we would do.
“Case allocation is the whole conversation”
An associate who spends a year on scaling and restorations while the implants and full-mouth work go elsewhere will leave, and will tell their batch why. Say at the start which cases they get and when that changes.
“The payment structure is explained last and differs everywhere”
A share of collection, a share after lab costs, a fixed daily rate, or a mix of them. Every clinic runs it differently and candidates cannot compare two offers. The clinic that writes its structure down gets the good associate.
“Assistants are trained in-house and nobody advertises it”
Chairside assistants rarely arrive trained and most clinics teach them anyway. A post that says so reaches people who would never apply to a job demanding two years of experience.
“New graduates are choosing between your chair and an MDS seat”
Somebody weighing a job against another year of study needs to know what they will learn from you. What your equipment cost is not an answer to that question.
What we do
What we deliver for dental clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An associate page about cases and chair time
The case mix, how patients are allocated, how many chairs and sessions, and who takes the complex work today. Written with the principal, in terms the clinic can stand behind.
Result: Associates arrive knowing what their week looks like.
The payment structure in writing
How the share is calculated, what comes off before it, and when it is paid. We write what you confirm; the terms themselves are for you and your adviser to settle.
Result: The awkward conversation happens before the offer instead of after.
A training post for assistants and hygienists
What you teach, how long it takes, and what somebody can do unsupervised at the end of it. Written for people who are not dental professionals yet.
Result: Applicants for the role you find hardest to fill.
Profiles of associates who stayed
Short pieces from the associates already with you on what they have learned since joining, published with their agreement.
Result: Something a graduate can read that did not come from the owner.
Material for dental college notice boards
A post format and a short note for the placement cells at the colleges your candidates come from.
Result: A route to graduates before they commit to another study year.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for dental clinics
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.