Employer branding · Healthcare
An embryologist is choosing your laboratory, not your brand.
A fertility clinic stands on its embryology team, and an embryologist weighing one clinic against another asks about the laboratory setup, the witnessing protocol and who runs the lab. Employer branding answers that, and GullySales writes it inside the restrictions that apply to fertility advertising in India.
In one paragraph
A fertility clinic stands on its embryology team, and an embryologist weighing one clinic against another asks about the laboratory setup, the witnessing protocol and who runs the lab. Employer branding answers that, and GullySales writes it inside the restrictions that apply to fertility advertising in India.
For fertility clinics
Where it usually goes wrong, and what we would do.
“The embryologist is interviewing your laboratory”
Incubators, the witnessing system, how cycles are scheduled and who the senior embryologist is. Somebody who has worked in a rushed lab asks all of it, and your site talks about your results instead.
“Success-rate claims become a promise to your staff too”
A number on the home page is read by every candidate as the target they will be held to. Clinics that advertise hardest struggle hardest to keep the people who have to deliver it.
“Coordinators carry the failed cycles and nobody mentions it”
The person who rings a patient after a negative result is doing the hardest job in the building. Advertised as coordination, it attracts people who leave in four months.
“This is a small circle and it already has a view of you”
Embryologists in India train in the same few programmes, know each other, and move between the same clinics. Your reputation as an employer exists whether or not you wrote it.
What we do
What we deliver for fertility clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A laboratory page written for embryologists
The setup, the witnessing protocol, how cycles are scheduled and who leads the lab. No patient detail, no rates, nothing that identifies a case.
Result: A senior embryologist can judge the lab before agreeing to a call.
Role posts for coordinators and counsellors
What the day holds, including the calls nobody wants to make, and what training and support sit around them.
Result: People apply understanding the hardest part of the job.
Clinician and embryologist profiles
Who leads each part of the service, where they trained and what they run. Kept factual and free of claims about outcomes.
Result: Candidates know whose lab and whose unit they would be joining.
Support after a failed cycle, described
What the clinic actually does: the debrief, the rota, who a coordinator can talk to. If none of that exists yet, the page waits until it does.
Result: An honest account of the part of the job candidates worry about.
Material for embryology training programmes
What your lab offers somebody finishing a clinical embryology course, and the route from trainee to working independently.
Result: A line to the few programmes your entire hiring depends on.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for fertility clinics
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.