Employer branding · Real estate and construction
What the mestri says about your last site travels faster than anything you publish.
Employer branding for a contractor works on two groups: the engineers and supervisors who follow your sites from one town to the next, and the gangs who arrive through a mestri whose opinion of you is already formed. GullySales writes the page, the site posts and the safety and payment statements.
In one paragraph
Employer branding for a contractor works on two groups: the engineers and supervisors who follow your sites from one town to the next, and the gangs who arrive through a mestri whose opinion of you is already formed. GullySales writes the page, the site posts and the safety and payment statements.
Also written for
Building contractors, Civil contractors, General contractors.
Where this sits
For building and civil contractors
Where it usually goes wrong, and what we would do.
“Your workforce is recruited by somebody else's word of mouth”
A mestri who was paid late in March decides in October whether forty men come to your next site. No page reaches him, but the written terms he can show his gang do.
“The site moves and the family does not”
An engineer's question is where the next posting is, how long this one runs, and whether the company moves him or expects him to find a room himself.
“Safety is the question asked at home and the answer is usually a slogan”
A mother wants to know about the induction, the harness, the scaffolding check and what happens if there is a fall on the eleventh floor. A banner is not an answer.
“A billing engineer asks who your client is, because a slow client becomes a slow salary”
Government work, a developer in trouble, and a private client with a clean record mean three different things to somebody deciding whether to join you.
What we do
What we deliver for building and civil contractors.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page built on the live sites
The projects running now, their locations, the kind of work, the roles open on each, the posting length and the accommodation arrangement.
Result: An engineer applies to a site rather than to a designation.
The safety statement, with a name on it
The induction, the equipment issued, the toolbox talk routine, your safety officer and what follows an incident, taken from his own words.
Result: The question asked at home has a real answer.
The payment position, written down
Your pay cycle for staff, the settlement terms for gang payments, and who to ring when either is late, exactly as your finance team will stand behind it.
Result: The thing everybody asks about privately is on the page.
Material for the mestri network
A one-page sheet in the language the trade reads, carrying the site, the work, the rate basis and the settlement terms, that a mestri can show his gang.
Result: Gangs come back to your sites instead of going to the next contractor.
Engineer, supervisor and storekeeper posts
Posts for site engineering, quality, billing and stores, each naming the project, the client, the software used and who they report to.
Result: Billing and quality vacancies stop sitting open for a quarter.
What your long-serving engineers say
Interviews with people who have stayed through three or four sites, about the postings, the work and why they did not leave.
Result: The argument for joining comes from somebody who has done it.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for building and civil contractors
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you arrange labour?
Can you say on the page that we always pay on time?
Half our workforce cannot read a website. Why bother?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Real estate and construction
Employer branding for the rest of the real estate and construction.
Or start from employer branding.