Employer branding · Real estate and construction
An engineer joining you moves near your site for two years, and the family asks first.
Employer branding for a residential developer is written for a site engineer who will live near your project until handover, and for the family sitting in on that decision. GullySales writes the careers page, the site posts and the safety and pay statements those questions need.
In one paragraph
Employer branding for a residential developer is written for a site engineer who will live near your project until handover, and for the family sitting in on that decision. GullySales writes the careers page, the site posts and the safety and pay statements those questions need.
Also written for
Residential developers, Plot developers, Township developers.
Where this sits
For residential developers
Where it usually goes wrong, and what we would do.
“Your delivery record is the careers page whether you write one or not”
A candidate searches your last project and finds the buyers' group, the complaints about handover and whatever was said about the delay. All of it is being read as an employee would read it, not as a buyer.
“Safety and the salary date are the two questions asked at home”
A site is a place where people get hurt. A parent wants to know what happens after an accident and whether the money arrives on the same date each month. Almost no developer answers either in writing.
“The job is an address for two years”
Somebody joining a township on the edge of a city is choosing where to live, which school and how far the parents are. A post that names the city and not the site is asking for a guess.
“Your site sales team and your engineering team have nothing in common”
One is hired out of broking and closes flats on a Sunday. The other is hired out of civil engineering and cares about the contractor and the specification. One page for both serves neither.
What we do
What we deliver for residential developers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page built around the projects
Each live project named, with its location, scale, stage and the roles open on it, plus the working week and the accommodation arrangement where you provide one.
Result: A candidate can see which site the posting is to, and how far it is from home.
The safety statement
Your induction, the equipment issued, the toolbox routine, who the safety officer is and what happens after an incident, taken from your own safety head and put into plain words.
Result: The question asked at home has a printed answer with a name attached.
What you commit to on pay, said once and plainly
The pay cycle for staff, how it reaches them and who to ring if it is late, in the words a family would use, and only what your finance team confirms.
Result: The most common private worry is dealt with before the interview.
Site engineer and project posts
Posts naming the project, the stage, the contractor structure, the reporting line and what a week on that site involves.
Result: Applications come from engineers who want that kind of project.
Engineers who finished a project with you
Interviews with people who saw a tower from foundation to handover, about what they learned and what the site was like.
Result: Your delivery record becomes a reason to join rather than something to defend.
Site sales and customer care roles
Separate posts for the site office, naming the inventory, the ticket size, the channel partner structure and the incentive basis.
Result: Sales hiring stops running off the same paragraph as engineering.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for residential developers
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you recruit engineers?
One of our projects was delayed and it is all over the internet. What do we do?
Can the page promise a safe site?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Real estate and construction
Employer branding for the rest of the real estate and construction.
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