Employer branding · Real estate and construction
Designers leave when the work is published without their name on it.
Employer branding for an interior design or turnkey fit-out company is what a designer, a visualiser or a site coordinator finds before applying: who they would learn under, whose name goes on the published project, and how much of the year is site work. GullySales builds it from what your own team says.
In one paragraph
Employer branding for an interior design or turnkey fit-out company is what a designer, a visualiser or a site coordinator finds before applying: who they would learn under, whose name goes on the published project, and how much of the year is site work. GullySales builds it from what your own team says.
Also written for
Interior design companies, Turnkey interior companies, Fit-out contractors.
Where this sits
For interior design and turnkey interior companies
Where it usually goes wrong, and what we would do.
“Your feed sells rooms and hides the studio”
Candidates come to interiors through Instagram, and yours is styled photographs with no people in them. A designer scrolling it cannot tell whether the practice has five hands or fifty, or who signed the drawing.
“Half the job is chasing carpenters”
A fresher joins expecting mood boards and spends eleven months measuring shutters and ringing the polish contractor. That gap, not the salary, is what loses people in the first year.
“Credit is currency in this trade”
A designer's next job depends on a portfolio. If published projects carry only the founder's name, the good ones leave around the second year to build one somewhere else.
“Handover week decides your reputation”
The client wants the flat before the house-warming date, so everybody works through the weekend. Candidates hear about that from friends anyway. Saying it yourself, with how often it happens, reads better than silence.
What we do
What we deliver for interior design and turnkey interior companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that separates design from delivery
Two tracks set out properly, design and visualisation on one side, project and site coordination on the other, with what a week looks like in each and how people move between them.
Result: A fresher applies for the job that exists rather than the one they imagined.
A credit policy, written down
How names appear on published projects, in the press and on the studio's own posts, agreed by you and stated where a candidate can read it.
Result: The designer who was going to leave for a byline has a reason to stay.
Job posts a designer will read to the end
Short and specific about the software, the number of site days, the travel, and who reviews the work before it goes to a client.
Result: Portfolios that match the role instead of forty scattergun applications.
Careers content where designers already are
Studio posts and short videos about a project being made, with the team in frame, cut for the feed you already run.
Result: People message you about openings you have not advertised.
The site visit inside the interview
A standard half hour at a live site during hiring, with what to show, who should walk them round, and what to ask afterwards.
Result: Nobody joins and meets dust for the first time in week one.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for interior design and turnkey interior companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you hire the designers for us?
Our best work is under an NDA for a hotel client. Can we still do this?
We are a small studio. Is this too early for us?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Real estate and construction
Employer branding for the rest of the real estate and construction.
Or start from employer branding.