Employer branding · Real estate and construction
A consultant joins for the leads, and his family needs convincing this is a job.
Employer branding for a brokerage or PropTech firm has two arguments to win: the consultant asking how many leads a month and on what split, and the family at home who thinks broking is not a proper career. GullySales writes the page that answers both.
In one paragraph
Employer branding for a brokerage or PropTech firm has two arguments to win: the consultant asking how many leads a month and on what split, and the family at home who thinks broking is not a proper career. GullySales writes the page that answers both.
Also written for
Real estate brokerage firms, PropTech companies, Channel partner firms.
Where this sits
For real estate brokerages and PropTech companies
Where it usually goes wrong, and what we would do.
“Leads are the offer and everything else is decoration”
How many enquiries a consultant gets, where they come from and whether they are shared out. That is the whole decision, and most brokerage careers pages talk about passion instead.
“The objection is at home, not in the interview”
A graduate's parents have an opinion about broking formed over thirty years. Nothing on your site is written for them, so the candidate argues alone and often loses.
“Fixed against commission is the deal, and vagueness costs you month one”
A consultant who understood the split differently walks after the first payout and tells everybody he trained with. Print the structure.
“PropTech engineers want to know whether the product is real”
A developer joining a property platform is asking whether he will build software or maintain a dialler with a logo on it. He finds out in the first week anyway.
What we do
What we deliver for real estate brokerages and PropTech companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that prints the pay structure
Fixed and variable, the split, when it is paid, and what happens to a deal in progress when somebody leaves, all as your finance team states it.
Result: The first payout is not an argument.
The lead question, answered honestly
Where enquiries come from, how they are allocated, what a new consultant gets in month one and what is expected before allocation improves.
Result: Joiners stop arriving with a number in their head that nobody gave them.
A page a parent will read before a first job
What the work involves, the training, the structure, the office and the career a consultant can build, in language a parent will read.
Result: The candidate has something to put in front of the people who decide with him.
Micro-market posts
Posts naming the locality, the projects, the developers you work with and the ticket size, because a consultant chooses a market as much as a firm.
Result: Applications come from people who already know that stretch of road.
Product and engineering material for PropTech roles
What the product does, the stack, the team size and what an engineer would own, written with your technology lead rather than by a copywriter alone.
Result: Engineering candidates stop treating you as a sales company with an app.
The first month, in writing
The training, the shadowing, the site visits and what is measured at thirty days.
Result: A fresher knows what good looks like before he resigns from somewhere else.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for real estate brokerages and PropTech companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you supply us consultants?
Our churn is enormous. Is a page really the answer?
Would you write about our RERA registration?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Real estate and construction
Employer branding for the rest of the real estate and construction.
Or start from employer branding.