Employer branding · Technology
Consultants join for the product and leave because of the go-live weeks.
For an ERP or CRM implementation company, employer branding covers what the job description leaves out: the products and versions you implement, the weeks spent at a client site, and who pays for certification. GullySales writes that with the consultants who run your go-lives.
In one paragraph
For an ERP or CRM implementation company, employer branding covers what the job description leaves out: the products and versions you implement, the weeks spent at a client site, and who pays for certification. GullySales writes that with the consultants who run your go-lives.
Also written for
ERP companies, CRM companies, Business software companies.
Where this sits
For ERP and CRM companies
Where it usually goes wrong, and what we would do.
“Functional, technical and support read the same in your post”
A consultant configuring finance, a developer writing extensions and an engineer on an overnight support desk are three careers. Candidates apply to the wrong one, interview badly, and a week is wasted on both sides.
“Travel is agreed verbally and remembered differently”
How many weeks on site, in which cities, and who books what. A consultant with a young child decides on this before salary, and hears about it after the second round.
“Go-live weeks are the job and stay unmentioned”
Month-end cutover, a weekend in the client's office, the phone on at two in the morning. Everybody in the trade knows it happens. A company that describes it plainly looks honest rather than harsh.
“Four years on one module is a career risk”
Good consultants leave because they can see themselves stuck on a single module while the product moves on around them. What rotation exists, and what upgrade work is coming, decides whether they stay.
What we do
What we deliver for ERP and CRM companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Careers page built around the products you implement
The suites, the versions, the industries your clients sit in and the shape of a typical implementation team. Written from your delivery leads.
Result: A consultant can see whether their experience fits before the first call.
Separate posts for functional, technical and support roles
Each with the modules involved, the client contact expected and the hours. Written once and used by every manager who opens a role.
Result: Applications land against the right seat.
A travel and cutover section
What a project month looks like on site, how long a typical deployment runs, and what the company does about the weeks nobody enjoys. Nothing promised that your delivery plan cannot hold.
Result: Candidates accept the trade instead of discovering it.
Certification policy in writing
Which exams the company funds, when somebody becomes eligible, and what happens if they leave soon after passing. Confirmed with your finance and HR.
Result: A clear answer to the question consultants weigh between two offers.
Consultant stories about a difficult implementation
One account of a project that overran and what the team did about it. Approved by the consultant and cleared of anything that identifies the client.
Result: Proof that you talk about delivery honestly, which is what a senior consultant is testing for.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ERP and CRM companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.