Employer branding · Technology
On-roll or through an agency is the first thing anybody asks you.
An electronics manufacturing company hires operators, line supervisors, test and process engineers and firmware people, and each group asks something the others never would. Employer branding settles those answers in advance, and GullySales writes them with your plant team rather than from a corporate template.
In one paragraph
An electronics manufacturing company hires operators, line supervisors, test and process engineers and firmware people, and each group asks something the others never would. Employer branding settles those answers in advance, and GullySales writes them with your plant team rather than from a corporate template.
Also written for
Electronics manufacturing companies, EMS companies, IoT companies.
Where this sits
For electronics manufacturing companies
Where it usually goes wrong, and what we would do.
“On-roll or contract is never stated in the post”
It changes provident fund, leave, the appraisal and whether there is a future here. An operator asks it at the gate. Answering it in the advertisement saves everybody a wasted morning.
“Your operators hear about the job from a relative”
Word moves through hostels, buses and the families of people already on the line. A careers page is not where this hiring happens; a printed notice, a forwarded message and the supervisor's word are.
“Hostel, bus and canteen settle it before pay does”
For a woman moving from a district town, accommodation and the return bus decide whether her family agrees at all. Plants that write this down fill vacancies that identical plants down the road cannot.
“A test engineer cannot tell design from assembly”
Contract manufacturing, own-brand production and a team building IoT hardware attract different engineers. A page about your quality certifications says nothing about which one you are.
What we do
What we deliver for electronics manufacturing companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Operator posts in the language of the line
Kannada, Tamil or Hindi as your workforce reads, printed for the gate notice board and short enough to forward. Employment type, shift, hostel and transport in the first four lines.
Result: The people you want to hire can read your advertisement.
Supervisor and engineer roles written separately
SMT process, test, quality and firmware, each with the equipment involved, the certifications you need and who they report to.
Result: Fewer general applications and more from the trade you are short of.
A plant page a candidate's family can read
Where the plant is, what it makes, what a day looks like and what the company provides. No claim about growth that the plant cannot show a visitor.
Result: The relative whose opinion is asked for has something to look at.
Placement material for ITI and polytechnic colleges
One pack per intake describing the trainee scheme and what a fresher earns the right to operate by the end of it. Written with your training in-charge.
Result: A hiring route that reopens every year on its own.
Supervisor accounts of the shop floor
Short pieces from people who came up from the line, in their words and with their agreement before publication.
Result: Evidence that promotion off the line happens here, if it does.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electronics manufacturing companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Natural Gases
- Situation
- Buyers in this field size up a supplier before they enquire. They want to see the range, the plant and the industries already being served.
- What we did
- Brand identity for the gas trade
- A corporate website
- Social channels set up
- Google Business page
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.