Employer branding · Technology
Developers read your job post to work out if this is product work or a client queue.
Employer branding for a software development company is what a developer finds when they check whether your work is product engineering or a queue of client tickets: the careers page, the job post and what your own engineers say about the code. GullySales writes that from interviews with the team you already have.
In one paragraph
Employer branding for a software development company is what a developer finds when they check whether your work is product engineering or a queue of client tickets: the careers page, the job post and what your own engineers say about the code. GullySales writes that from interviews with the team you already have.
Also written for
Software development companies, Product companies, Web development companies, Mobile app development companies.
Where this sits
For software development companies
Where it usually goes wrong, and what we would do.
“The job post reads like a client requirement”
Fourteen technologies, five to eight years, and nothing about what actually gets built. A developer reading that assumes the role was copied out of a statement of work, because that is where it came from.
“Your public code says more than your careers page”
Candidates look for repositories, release notes and the engineers behind them before they look at your about page. An empty public profile and a blog that stopped in 2021 answer the question for you.
“Nobody can tell services work from product work”
A shop building mobile apps for clients and a shop running its own product need different people. Some good developers want the variety of client projects on purpose, and they cannot find you while the page pretends to be a product company.
“The careers page shows client logos, not people”
A wall of customer brands tells a buyer you are safe. It tells a developer nothing about who reviews their pull request or how often you release. Those are two different pages and you have only built one.
What we do
What we deliver for software development companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page written for engineers
What you build, in what stack, on what release cycle, and how code gets reviewed. Drawn from an hour each with two or three of your developers rather than from your capability deck.
Result: A candidate can tell in a minute whether this is the kind of work they want.
Job posts for one role at a time
One post per opening, with the first ninety days described, the team it sits in and the parts of the stack it touches. The keyword list moves to the bottom where it belongs.
Result: Fewer applications, and more from people who read past the title.
The hiring loop, written down
How many rounds, who is in each, whether there is a take-home and how long it should take. Agreed with whoever runs your hiring before it goes up, because publishing it makes it a promise.
Result: Candidates holding a competing offer stay in the process instead of going quiet.
What your engineers actually say
Short pieces from developers on a project, a migration that hurt, or why they left a bigger company for this one. Nobody is asked to write anything; we interview and they correct the draft.
Result: Proof with a named engineer behind it rather than a line from your marketing.
A referral note your team will send
Two or three lines a developer can paste into a batch group without sounding like a recruiter, written from the same conversations.
Result: Openings reach developers who are not looking at job sites at all.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for software development companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.