Employer branding · Technology
The first thing a candidate wants to know about you is the bench.
Employer branding for an IT services or consulting company turns on one question a candidate asks in round two: project or bench. The careers page, the job posts and what your consultants say have to answer it before the interview, and GullySales writes all three from those consultants.
In one paragraph
Employer branding for an IT services or consulting company turns on one question a candidate asks in round two: project or bench. The careers page, the job posts and what your consultants say have to answer it before the interview, and GullySales writes all three from those consultants.
Also written for
IT services companies, IT consulting companies, Managed IT service providers.
Where this sits
For IT services and consulting companies
Where it usually goes wrong, and what we would do.
“Your post calls people resources”
A candidate reads the word and hears a line item on a client invoice. It is the single word that tells an experienced engineer what this place thinks of them, and it sits in most posts in the trade.
“The bench question is never answered anywhere”
Between projects, does somebody get training, a reduced salary, or three months of silence? Everybody asks it. When the site says nothing, the candidate believes the worst version they heard from a friend.
“Deputation gets mentioned after the offer”
A role in Bengaluru turns out to be eighteen months at a client site in Pune, or a shift matched to the client's hours. Said at the start it is a trade-off. Said at the offer stage it is a betrayal, and the candidate tells everybody.
“The training agreement is discussed last”
Freshers sign a service agreement they do not understand and their parents find out months later. Whatever your terms are, somebody who read them on your site before applying does not turn into a dispute in month nine.
What we do
What we deliver for IT services and consulting companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that answers allocation
How projects are assigned, what happens between them, and who decides. Written with your delivery heads so it matches how the bench is run rather than how the policy document reads.
Result: The question that used to take twenty minutes of every interview is settled before the call.
Job posts tied to real projects
One post per opening, naming the kind of client, the city, the shift and the work, instead of a nine-technology wish list assembled from three proposals.
Result: Applicants who match the project rather than the keyword.
The service agreement in plain language
The training period, the notice and any bond, written the way your own HR and counsel confirm them. We do not advise on what the terms should be or whether they hold.
Result: Nothing at the offer stage that the candidate has not already read.
Profiles of people who changed projects
Consultants describing the move from one client to another, what they learned and what they lost. The ones who found it hard are more useful here than the ones who found it easy.
Result: An honest picture of a career here instead of a promise of growth.
Campus and referral material
A short deck and a post format for engineering college placement cells, plus lines your consultants can send to a batchmate.
Result: Both hiring routes say the same thing, so nobody is surprised in week one.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for IT services and consulting companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.