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Auto parts and accessories dealers · CRM

Keep every garage, fleet and tyre buyer in one record instead of the owner's memory.

A CRM for an auto parts dealer is a single record of each garage, fleet and walk-in buyer, with what they bought, what they owe and when you last spoke. GullySales sets up a CRM that fits a counter business, using tools your staff will open every day.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto parts and accessories dealers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for auto parts and accessories dealers

Sales and marketing for auto parts and accessories dealers, the overview.

Last updated 5 Oct 2026.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • “The best accounts live in the owner's head”

    Ask who the ten biggest garages are and the owner answers instantly. Ask which of them bought less this season and the answer is a guess. A record of purchases per account shows the slide while a call can still change it.

  • “Credit without a record becomes a collection problem”

    Garages expect credit, and giving it is a business decision. Without each account's limit, dues and last payment in one place, the dealer discovers a late payer only after the next large order has gone out.

  • “A tyre buyer returns for the next tyre, not the next month”

    A car owner who fitted tyres once will need alignment checks, a battery and eventually new tyres. A record of the vehicle, the fitting date and the brand makes a useful reminder possible.

  • “Walk-in sales leave no trace”

    Cash buyers at the counter pay and leave. A habit of noting a name, a number and a vehicle for each fitting turns a one-off sale into someone you can contact for the next service.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Account register

    Every garage, fleet and dealer account with contact person, delivery area, brands bought, credit limit and outstanding amount.

    Result: Any staff member can see where an account stands before replying.

  2. Vehicle and fitting record

    A simple entry for retail buyers with the vehicle, the tyre or part fitted and the date.

    Result: You know who is due for a check and what they bought.

  3. Pipeline for new accounts

    A list of garages and fleets you are trying to win, with the stage of each conversation and the next step.

    Result: Prospects stop depending on whoever remembers them.

  4. Overdue and slow-account view

    A view that lists accounts whose purchases have dropped or whose payments are late.

    Result: You see the accounts that need a call this week.

  5. Staff habits and a short guide

    A plain routine for who enters what, and when, written so the counter team follows it without extra effort.

    Result: The record stays current because it fits the work at the counter.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

Keep these fields for each garage, fleet and tyre buyer, and who fills each.

Garage name, contact and delivery area
Filled by the counter on first order. It decides who gets a delivery and lets the owner see which areas the shop reaches.
Credit limit and outstanding amount
Set by the owner and updated by the accounts clerk. It stops an order beyond the limit and shows which accounts need a call before the next supply.
Usual parts and brands bought
Entered by the counter after each order. It lets the shop offer the same brand again and warn the garage when it is short.
Vehicle and tyre size for retail buyers
Filled at the sale. A tyre buyer returns for the next tyre and a note of the size makes the reminder possible.
Last order date
Updated from the bill. It shows which garage has gone quiet, so the owner can call before the account moves elsewhere.
Source of the buyer
Filled by the counter: walk-in, map search, mechanic referral or WhatsApp. It shows what brings the buyers who return.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

Not for

It is not the right fit if.

  • Your billing software already holds these fields and nobody will enter them twice.
  • The counter takes a rush of walk-in sales and nobody has time to record a name.
  • You have not decided who may see credit limits, and the record would circulate more widely than you want.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need special software for a CRM?
Not at first. A well-built sheet or a light CRM with WhatsApp links is enough for a counter business. We choose the simplest tool your staff will keep using.
Can the CRM connect to our billing software?
Some billing packages export data that can be loaded in. We check what yours offers, and where it does not, we agree a short routine for entering the key details.
Who should be allowed to see credit limits?
The owner decides. We set the CRM so counter staff see what they need to take an order and only named people see limits and dues.
Who should be allowed to see credit limits?
The owner and the accounts clerk, and nobody else. Counter staff need only a note saying the order is allowed or held. Limiting access keeps a garage's terms from being quoted to another garage, and limits the risk of a dispute.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for auto parts and accessories dealers.

All articles

More for auto parts and accessories dealers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for auto parts and accessories dealers

Or start from the overview: sales and marketing for auto parts and accessories dealers.

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