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Auto parts and accessories dealers · Social media

Show the alloys and the dashcam on the same model the buyer drives.

Accessories are bought by eye, which makes short videos of real fitments the most useful thing a shop can post. GullySales builds a filming routine around jobs you already do, keeps the garage trade on WhatsApp broadcasts instead of public posts, and sets what should never go online.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto parts and accessories dealers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for auto parts and accessories dealers

Sales and marketing for auto parts and accessories dealers, the overview.

Last updated 5 Oct 2026.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • “A buyer wants to see it on their own model”

    Alloys on a Creta tell a Creta owner what a catalogue picture never will, and your fitting bay produces one of those every week.

  • “Garages are not on Instagram, they are in groups”

    Stock arrivals and rate changes belong in a broadcast list of your trade customers, not in a public post.

  • “A posted trade rate reaches your competitor first”

    Public price lists get screenshotted and used against you at the next counter, so trade rates stay in chats with known buyers.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A fitment filming routine at the bay

    A rule for capturing a short before-and-after clip of accessory jobs, naming the model and the fitting time, with the customer's permission asked at billing.

    Result: New posts come from work you were doing anyway.

  2. Posts organised by model, not by product

    Captions and titles naming the car, the variant and the part fitted, so an owner searching that model finds the clip.

    Result: The people who see it drive the car you fitted.

  3. A broadcast list for garage and fleet customers

    An opt-in WhatsApp list of your trade buyers for new stock, rate circulars and delivery changes, kept separate from retail customers.

    Result: Trade news reaches trade, and only trade.

  4. A short list of what never gets posted

    Trade rates, credit terms, customer vehicle numbers and the inside of a customer's car, written down so nobody has to judge it while filming.

    Result: No post costs you a customer or an account.

  5. Seasonal posts placed a fortnight early

    Tyre tread checks before the rains and accessory ideas before the festival buying starts, prepared ahead so they go out during the busy week.

    Result: You are visible while people are deciding.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where mechanics and car owners look for a part, and what a dealer should post there.

WhatsApp broadcast list for garages
Send new stock, a part that was short and has returned, and trade price circulars to this list only. The action wanted is a reply with the part number and quantity. Keep retail customers on a separate list.
Instagram reels and Shorts of fitments
Film a seat cover, floor mat or lamp going onto a named model and variant. Put the model in the caption so the owner of that car finds it. The action is to message the model and variant.
Facebook groups for car and bike owners
Answer what-fits-my-car questions in groups for the models you stock, within each group's rules. Offer the shop only when asked. The action is a message with the registration year and variant.
Google Business Profile posts for tyres
Post tyre sizes and brands in stock, and whether alignment and balancing are done on site. The action wanted is a call with the tyre size ready.
What not to post
Trade rates, a garage's credit position, a customer's vehicle number or interior, or the word genuine on a part your invoice trail cannot support. A wrong fitment claim reaches a buyer who then returns it.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

Not for

It is not the right fit if.

  • The dealer has no clear photographs of the alloys and accessories fitted on a real model, so posts would show catalogue pictures that every counter already uses.
  • No one will answer a comment asking for a price, so each post would leave a driver with a question and no reply.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we pay to boost these videos?
A small amount behind your best fitment clip, limited to nearby areas and the model's owners. Boosting everything spends money on views from other cities.
Can we film a customer's car?
Ask at billing and keep the number plate out of frame. Most owners agree happily, and some will send you their own pictures afterwards.
How do we stop a posted part from selling out before the buyer arrives?
Date every stock post and name one person who updates or removes it when the part is sold. A buyer who drives across town for a part that is gone leaves a review. For parts that sell often, say that stock is confirmed on a call.
Should we tag and thank the garages that buy from us?
Only with the garage owner's agreement. Some mechanics do not want rivals to see who they buy from. Thank them in the broadcast list instead, and tag a garage in public only if the owner has asked for it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for auto parts and accessories dealers.

All articles

More for auto parts and accessories dealers

Everything else we would do for you.

Closest to this: content and social

Also for auto parts and accessories dealers

Or start from the overview: sales and marketing for auto parts and accessories dealers.

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