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Auto parts and accessories dealers · Pay per click advertising

Buy the tyre size search inside the few kilometres people will drive.

Paid search for a parts and accessories shop works on urgency and distance. A worn tyre, a dead battery or a new car to fit out gets searched once and bought that day. GullySales runs tight campaigns by size and brand, sends the click to WhatsApp, and switches sizes off when the rack is empty.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto parts and accessories dealers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for auto parts and accessories dealers

Sales and marketing for auto parts and accessories dealers, the overview.

Last updated 5 Oct 2026.

For auto parts and accessories dealers

Where it usually goes wrong, and what we would do.

  • “Nobody drives across the city for a battery”

    A radius of a few kilometres around your shop beats a city-wide campaign, because the buyer wants it fitted before evening.

  • “Advertising a size you do not have costs you twice”

    You pay for the click and the buyer goes to the next shop and stays there.

  • “The same words pull in people wanting a dealership”

    Distributorship enquiries, wholesale rate hunters and job seekers all click the phrase auto parts, and each one costs the same as a customer.

What we do

What we deliver for auto parts and accessories dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns by size, brand and battery fitment

    Separate campaigns for the tyre sizes, battery types and accessory lines worth advertising, so a search for one thing does not trigger an advert about everything.

    Result: The advert names what the person typed.

  2. Click-to-WhatsApp adverts that open with the enquiry

    Adverts that open a chat with the size or the model already written in the first message, which suits a buyer who does not want to talk yet.

    Result: The enquiry arrives on the phone your counter already watches.

  3. A radius drawn around the shop, not the city

    Targeting set to the distance a driver will travel for a fitting, with the busy roads and nearby localities named rather than left to a default.

    Result: You stop paying for clicks from the other end of town.

  4. A negative list for the trade searches

    Dealership, distributorship, wholesale rate, price list PDF, jobs, salary and second-hand, added before launch and topped up from the search terms report.

    Result: The budget reaches buyers.

  5. A stock rule before a size is advertised

    A short check with the counter on which advertised sizes and batteries are in the rack, with anything out of stock paused until it arrives.

    Result: Everybody who calls can be served.

  6. Calls and chats counted as enquiries

    Call tracking on the advert number and a note of each WhatsApp enquiry, with fitments recorded against them so the cost per job is visible.

    Result: You can tell whether the advertising paid for itself.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a parts and tyre shop, and the ones to keep out.

Tyre size plus car model, such as 185/65 R15 Swift tyre
Bid, only for sizes in stock. A buyer typing a size wants it today. Pause that size the moment the stock is gone, or the click is wasted and the customer annoyed.
Battery replacement near me
Bid. A dead battery is urgent and local. Match the advert to the battery brands and Ah ratings you hold, and mention old-battery exchange only if you really offer it.
Part name plus model, such as clutch plate for Innova
Bid on the part and model combinations garages ask you for. Skip generic part names with no model, since they bring browsers and rival dealers.
Buy online, free delivery and marketplace names
Block. Add online, free delivery, COD, Amazon and Flipkart as negatives. You want walk-in and call-in buyers, not people comparing you against a marketplace.
Where the click lands
Send the click to a call button or a WhatsApp chat that opens with the size or part already typed. Stock and price can then be confirmed from the counter without a form.
Counting a real enquiry
Count a call or chat that names a size or part and gets a price. Mark in the counter book which became a sale or a fitting, so tyre and battery adverts are read against billing.

Who it is for

This is written for these auto parts and accessories dealers.

  • Multi-brand spare parts dealers serving garages
  • Authorised parts distributors for a vehicle manufacturer
  • Two-wheeler spare parts shops
  • Tyre dealers and tyre showrooms for major brands
  • Tyre, alignment and wheel care centres
  • Car accessories and fitment shops
  • Commercial vehicle parts and tyre suppliers
  • Battery, lubricant and filter dealers
  • Online-first auto parts sellers

Not for

It is not the right fit if.

  • The counter cannot confirm price and stock on WhatsApp in the same visit, so a paid click for a tyre size would lose the sale to the next shop.
  • The shop sits outside the few kilometres a driver will travel for a part, so the spend would reach people who will not come.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the advert mention price at all?
Only where you are genuinely close. Otherwise the advert carries the fitting, the warranty handling and the fact that the part is on the shelf today. A buyer comparing on price alone was never going to visit the shop.
What should a small shop spend?
Enough to hold the sizes and brands you stock deeply, in a small radius, during counter hours. A thin budget spread across every product buys nothing visible.
Should a parts shop bid on its own name?
Yes, in a small campaign, because someone sent by a mechanic often searches the shop name and a rival can sit on top. Keep it cheap and separate. Do not bid on a tyre or parts brand's own name unless you stock it and the platform's current rules allow.
Should a parts and tyre dealer use Google Ads or Meta ads?
Google search first. Someone typing a tyre size or part name needs it now. Meta is better for accessories and fitment offers shown to car owners nearby. Pick one, count calls and chats, and add the other only when the first pays.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for auto parts and accessories dealers.

All articles

More for auto parts and accessories dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for auto parts and accessories dealers.

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