Car dealers · Social media

Delivery photographs are the content this trade never runs out of.

A dealership's social accounts live on deliveries, walkarounds and launch days, all of it inside the manufacturer's rules on model images and claims. GullySales sets the routine, takes consent for customer photographs, and gives each salesperson something worth putting on their own status.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of car dealers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for car dealers

Sales and marketing for car dealers, the overview.

Last updated 5 Oct 2026.

For car dealers

Where it usually goes wrong, and what we would do.

“The salesperson's own status reaches the buyers”
A consultant with four hundred contacts and a photograph of this morning's delivery does more than the showroom page. Give them the picture and the line to use with it.
“Consent for a delivery photograph takes ten seconds”
Families are pleased to be photographed with the car and much less pleased to find it posted without being asked. Ask on the day, note it down, and the library builds itself.
“Walkarounds answer what the review videos leave out”
National reviewers cover the drive. Buyers still want to see boot space with a pram in it, the third row for a tall passenger, and whether a variant has the feature they saw.
“The brand decides what a model image may say”
Prices, schemes, colours and comparisons in a post fall under the dealer advertising rules. Check before posting, not after a call from the regional office.

What we do

What we deliver for car dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A routine anybody can keep
One delivery post, one walkaround and one workshop or offer post each week, planned a fortnight ahead.
Result: The page stays alive without a crew being hired.
Consent taken on delivery day
A short written permission for photographs and video, taken with the paperwork and filed with the delivery record.
Result: The photo library grows without complaints.
Variant walkarounds shot in your showroom
Boot space, the third row, the differences between variants and the accessory packs, filmed on a phone with a consultant talking.
Result: Buyers get the answers the reviewers skip.
Material prepared for consultants' status
The picture, the line and the number to use, sent to every salesperson on the same morning.
Result: Each consultant's contacts hear from your showroom.
Posts checked against the dealer rules
Model images, scheme wording, finance claims and comparisons read against the current manufacturer guidelines before publishing.
Result: Nothing has to be taken down later.
Social enquiries treated as leads
Messages and comments routed into the lead system with a source, and worked in the same minutes as a portal lead.
Result: Social enquiries get called instead of collected.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a car buyer looks before walking into a showroom, and what to post there.

Instagram reels of deliveries and walkarounds: Show a delivery moment, with the family's consent, and a consultant walking round a variant. Name the model and variant in the caption. The action is to message a request for a test drive.
YouTube, for the which-variant question: Have a consultant compare two variants for a family, in the local language. Quote only the manufacturer's stated figures and name the source. The action is to send the budget and the variant on WhatsApp.
WhatsApp for loan and exchange follow-up: Send a plain list of documents for a car loan and for exchange valuation to buyers who have enquired. The action is to book the valuation visit or send the documents.
Google Business Profile posts for the showroom: Post new arrivals on the floor, test-drive cars available, delivery bay photographs and timings. The action is a call or a request for directions. Keep the workshop on its own profile.
LinkedIn, for fleet and electric buyers: Show an electric car handover to a company or a fleet order, with the buyer's permission. The action wanted is a message to the sales head for fleet and corporate buying.
What not to post: On-road prices or scheme wording that the manufacturer has not approved, a customer's registration number, a comparison with another brand's car, or a delivery with a child's face and no consent.

Who it is for

This is written for these car dealers.

Authorised new car dealerships for mass-market brands
Premium and luxury car dealerships
Electric vehicle dealers and experience centres
Multi-brand pre-owned car dealers
Manufacturer-certified used car outlets
Commercial vehicle and taxi fleet dealers
Dealer groups with several showrooms and workshops
Rural and semi-urban dealer outlets

Not for

It is not the right fit if.

You have no consent wording for delivery photographs, so your best content cannot be posted.
No one answers comments and messages on the same day, and a social enquiry unanswered is a lost lead.
You plan to post offers that the brand has not approved, which the dealer rules do not allow.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we post prices and offers?

Only in the form the manufacturer allows, which generally rules out comparisons with other brands and sets the wording on schemes and finance. Get the current rules in writing. A post that has to be deleted costs more than the one never made.

Should each salesperson run their own page?

A status and a personal profile, yes, and give them material for it. Separate business pages for each salesperson split the following and leave orphan pages when somebody resigns. One showroom page with active consultants works better.

Should a used-car dealer show the registration number and kilometres?

Show the registration year, the number of owners from the papers and a clear photograph of the odometer. Show the number plate only when the papers are with you and the owner has agreed. Buyers trust a listing that shows the papers more than one that hides them.

Who answers a comment about our service workshop on a sales post?

Route it to the service manager, not the salesperson who posted. Reply publicly in one short line, then ask the customer to message with the job card number. A sales post with an unanswered workshop complaint puts off every buyer who reads below it.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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