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GullySales

Ayurveda and alternative wellness centres · Pay per click advertising

Adverts for a wellness centre get rejected long before they get clicked.

Paid advertising for an Ayurveda centre runs inside two sets of rules at once: Indian advertising law on disease claims, and the ad platforms' own health policies. GullySales writes campaigns and landing pages that pass both, points them at the consultation rather than a result, and measures cost per booked programme.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For ayurveda and alternative wellness centres

Where it usually goes wrong, and what we would do.

  • A disapproved advert costs a week of a short season

    Health advert reviews take days, and the monsoon programme window is only weeks long. Campaigns for it are written and submitted well before the month opens, never on the first morning of it.

  • The expensive click comes from abroad

    A foreign visitor searching for a Kerala wellness stay is worth far more than a local Abhyanga enquiry and costs far more to reach. Run them as separate campaigns or the cheaper clicks will swallow the budget.

  • Sell the consultation, because that is what you can promise

    An advert offering relief from a condition is a claim. An advert offering a consultation with a named physician, with the fee and the length stated, is a fact, and it survives review.

What we do

What we deliver for ayurveda and alternative wellness centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split between the clinic and the stay

    One campaign for local consultation and day therapy, another for residential programmes, each with its own budget, wording and geography.

    Result: A walk-in enquiry never spends the retreat budget.

  2. Advert and landing page copy written to the claim rules

    Every headline, description and landing page line checked against the restrictions on disease claims, with your physician reading the final version.

    Result: Campaigns run instead of sitting under review.

  3. A negative keyword list built for this category

    Blocks on massage, spa, medicine purchase, BAMS admission and job searches, extended each week from what people actually typed.

    Result: The phone stops ringing with calls you do not want.

  4. The consultation booking as the advert's destination

    A page carrying the physician, the consultation fee, the length, the intake form and a WhatsApp number, rather than a general home page.

    Result: A click becomes a booked appointment.

  5. Cost measured per consultation and per programme

    Spend tracked to consultations held and programmes booked, not to clicks, and reported each month against the figures taken at the start.

    Result: You know what one booked stay cost to win.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these ayurveda and alternative wellness centres.

  • Ayurveda clinics run by BAMS and MD Ayurveda physicians
  • Panchakarma and therapy centres
  • Residential Ayurveda retreats and wellness resorts
  • Naturopathy and nature cure centres
  • Homoeopathy clinics
  • Siddha and Unani practices
  • AYUSH hospitals and multi-therapy wellness centres
  • Traditional therapy and marma centres
  • Ayurveda wellness centres attached to hotels

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for ayurveda and alternative wellness centres

  1. 1

    Assess

    We review your website, listings, brochures and social posts for claims that need removing, and trace how enquiries become consultations and bookings.

  2. 2

    Clean up the claims

    Every page rewritten to describe therapies, the physician and the experience, with disease cure language removed and a disclaimer where the physician wants one.

  3. 3

    Put the physician first

    Physician profiles with qualification and registration, and a consultation booking step before any programme is sold.

  4. 4

    Fill the calendar

    Local search for the clinic, seasonal programme pages for retreats, and outreach to hotels, travel planners and corporate wellness buyers for the off-season.

  5. 5

    Bring guests back

    A post-programme follow-up from the physician, a consented seasonal reminder, and a referral ask to guests who were happy with their stay.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Our adverts keep getting rejected. What is wrong?
Usually the landing page rather than the advert itself. Platforms read the page the click lands on, and one cure sentence sitting there will stop the whole campaign. Both get cleaned up, and anything doubtful goes past your adviser first.
Is advertising worth it outside the monsoon months?
For the clinic side yes, because joint pain and poor sleep keep no season. For residential programmes the good months repay the spend and the rest rarely do. The free audit shows which weeks your therapy rooms stood empty last year.
What are we allowed to say about treating diseases?
Very little in advertising. The Drugs and Magic Remedies (Objectionable Advertisements) Act bars advertisements that claim to treat a listed set of diseases. The Supreme Court's recent hearings on misleading Ayurveda advertising have made regulators watchful. We describe therapies, the physician's approach and what a stay involves, and leave clinical advice to the consultation.
Can we advertise our Ayurvedic medicines?
The rules on advertising Ayurveda, Siddha and Unani drugs have changed and been challenged in court recently, so we do not advertise medicines without checking the current position with you. Most centres do better promoting consultations and programmes than products.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit