Ayurveda and alternative wellness centres · Pay per click advertising
Adverts for a wellness centre get rejected long before they get clicked.
Paid advertising for an Ayurveda centre runs inside two sets of rules at once: Indian advertising law on disease claims, and the ad platforms' own health policies. GullySales writes campaigns and landing pages that pass both, points them at the consultation rather than a result, and measures cost per booked programme.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for ayurveda and alternative wellness centres
- SEO for Ayurveda and alternative wellness centres
- Lead generation for Ayurveda and alternative wellness centres
- Digital marketing for Ayurveda and alternative wellness centres
- Reputation management for Ayurveda and alternative wellness centres
- Local SEO for Ayurveda and alternative wellness centres
- Branding and identity for Ayurveda and alternative wellness centres
- Social media marketing for Ayurveda and alternative wellness centres
- Content marketing for Ayurveda and alternative wellness centres
Sales and marketing for ayurveda and alternative wellness centres, the overview.
For ayurveda and alternative wellness centres
Where it usually goes wrong, and what we would do.
“A disapproved advert costs a week of a short season”
Health advert reviews take days, and the monsoon programme window is only weeks long. Campaigns for it are written and submitted well before the month opens, never on the first morning of it.
“The expensive click comes from abroad”
A foreign visitor searching for a Kerala wellness stay is worth far more than a local Abhyanga enquiry and costs far more to reach. Run them as separate campaigns or the cheaper clicks will swallow the budget.
“Sell the consultation, because that is what you can promise”
An advert offering relief from a condition is a claim. An advert offering a consultation with a named physician, with the fee and the length stated, is a fact, and it survives review.
What we do
What we deliver for ayurveda and alternative wellness centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split between the clinic and the stay
One campaign for local consultation and day therapy, another for residential programmes, each with its own budget, wording and geography.
Result: A walk-in enquiry never spends the retreat budget.
Advert and landing page copy written to the claim rules
Every headline, description and landing page line checked against the restrictions on disease claims, with your physician reading the final version.
Result: Campaigns run instead of sitting under review.
A negative keyword list built for this category
Blocks on massage, spa, medicine purchase, BAMS admission and job searches, extended each week from what people actually typed.
Result: The phone stops ringing with calls you do not want.
The consultation booking as the advert's destination
A page carrying the physician, the consultation fee, the length, the intake form and a WhatsApp number, rather than a general home page.
Result: A click becomes a booked appointment.
Cost measured per consultation and per programme
Spend tracked to consultations held and programmes booked, not to clicks, and reported each month against the figures taken at the start.
Result: You know what one booked stay cost to win.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these ayurveda and alternative wellness centres.
- Ayurveda clinics run by BAMS and MD Ayurveda physicians
- Panchakarma and therapy centres
- Residential Ayurveda retreats and wellness resorts
- Naturopathy and nature cure centres
- Homoeopathy clinics
- Siddha and Unani practices
- AYUSH hospitals and multi-therapy wellness centres
- Traditional therapy and marma centres
- Ayurveda wellness centres attached to hotels
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for ayurveda and alternative wellness centres
- 1
Assess
We review your website, listings, brochures and social posts for claims that need removing, and trace how enquiries become consultations and bookings.
- 2
Clean up the claims
Every page rewritten to describe therapies, the physician and the experience, with disease cure language removed and a disclaimer where the physician wants one.
- 3
Put the physician first
Physician profiles with qualification and registration, and a consultation booking step before any programme is sold.
- 4
Fill the calendar
Local search for the clinic, seasonal programme pages for retreats, and outreach to hotels, travel planners and corporate wellness buyers for the off-season.
- 5
Bring guests back
A post-programme follow-up from the physician, a consented seasonal reminder, and a referral ask to guests who were happy with their stay.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our adverts keep getting rejected. What is wrong?
Is advertising worth it outside the monsoon months?
What are we allowed to say about treating diseases?
Can we advertise our Ayurvedic medicines?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ayurveda and alternative wellness centres
Everything else we would do for you.
- SEO for Ayurveda and alternative wellness centres
- Lead generation for Ayurveda and alternative wellness centres
- Digital marketing for Ayurveda and alternative wellness centres
- Reputation management for Ayurveda and alternative wellness centres
- Local SEO for Ayurveda and alternative wellness centres
- Branding and identity for Ayurveda and alternative wellness centres
- Social media marketing for Ayurveda and alternative wellness centres
- Content marketing for Ayurveda and alternative wellness centres
- Email marketing for Ayurveda and alternative wellness centres
Or start from the overview: sales and marketing for ayurveda and alternative wellness centres.