The evening rate message decides tomorrow morning's lorry.

1. A reply format that carries rate, stock and delivery

   One short message giving the rate, what is in the yard, the load size and the delivery slot, sent from the business number every time.

   Result: Your reply is the one that can be acted on.

2. Every enquiry written against a site

   A record of the site, the contractor, the owner, the stage reached and what was quoted, kept in one place instead of on three phones.

   Result: The yard knows which sites it is currently bidding for.

3. Qualifying questions asked on the first reply

   Where the site is, what stage it has reached, the quantity, when the material is wanted and whether the payment is cash or on credit.

   Result: You know before loading whether this is an order you want.

4. A call-back date on enquiries that did not order

   A date set by the stage of the site rather than a general reminder, so a foundation enquiry is called again before the blockwork starts.

   Result: A site you lost at cement is still open to you at plaster.

5. New layouts and plots tracked as a source

   A list of layouts and plots under construction near your yard, updated as work starts, with who is building and what has been bought so far.

   Result: You approach a site before the first lorry arrives from elsewhere.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.