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GullySales

Building material dealers · Social media

Your rate on a status is read by more contractors than any post.

Social media for a building material dealer runs on the phone in a mestri's hand. The daily rate status, the photograph of stock arriving and the finished house an owner recognises do the work. GullySales sets the posting routine, builds the broadcast lists, and keeps a record of what came back as an order.

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A community noticeboard under a small pitched roof, posters layered four deep, with a fresh notice just pinned over the corner of an older one

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for building material dealers

Sales and marketing for building material dealers, the overview.

For building material dealers

Where it usually goes wrong, and what we would do.

  • “A status is seen by everybody who has your number”

    Contractors, painters and past customers all open it. No advert in your town reaches that list for nothing.

  • “Stock arriving is the post that gets replies”

    A lorry of blocks being unloaded tells buyers you hold material today, which is the only question they have.

  • “Paint and tiles are visual, sand is not”

    Finished walls, shade combinations and a tidy bathroom belong on Instagram. Aggregate belongs in the morning rate message.

What we do

What we deliver for building material dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A daily status and broadcast routine

    Rates, stock and a delivery photograph posted at the same time each morning, with separate broadcast lists for contractors, painters and builders.

    Result: Regular buyers see your rate before they ask anybody else.

  2. A photograph rule for deliveries and finished work

    What the driver and the counter photograph, with the owner's permission for finished houses, so posts do not depend on somebody remembering.

    Result: There is always something real to post.

  3. Paint and tile content for house owners

    Shade combinations, finished rooms and before and after walls, posted where owners look while they are choosing colours.

    Result: Owners arrive at the counter with a shade already in mind.

  4. Painter and mason groups kept warm

    A plan for what goes to the trade groups: new products, counter offers on tinting, and notice of a price change before it happens.

    Result: The trades hear the news from you first.

  5. Replies routed to the enquiry record

    A rule for who answers a message asking for a rate, and how it is written into the site record before anybody sends a number.

    Result: An order that started as a comment is not lost in the chat.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, then reported every month against it.

Read the full social media marketing page

Who it is for

This is written for these building material dealers.

  • Cement and TMT steel dealers
  • Sand, aggregate and M-sand suppliers
  • Brick, block and AAC block dealers
  • Ready-mix concrete suppliers and agents
  • Paint retailers with tinting counters
  • Hardware and construction products retail stores
  • Plumbing, waterproofing and roofing material dealers
  • Multi-category building material yards

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for building material dealers

  1. 1

    Assess

    We look at how orders arrive, how rates are shared, how credit is tracked, and how many sites you supply at only one stage.

  2. 2

    Fix orders and credit

    One record for orders, sites and outstanding amounts, with WhatsApp rate messages and payment reminders set up.

  3. 3

    Track every site

    A stage tracker for active sites, so the team calls before the next material is needed.

  4. 4

    Reach the deciders

    A programme for painters, masons and contractors, and Maps and search visibility for owners buying directly.

  5. 5

    Grow each account

    More categories sold per site, and each contractor account reviewed for its share of orders and its payment record.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • France Fox

    Situation
    Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
    What we did
    • A website built for a launch
    • Social designs and captions
    • Print for the launch
    • One tone at every touchpoint
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Do we need Instagram for a cement and steel yard?
Not much. Put the effort into WhatsApp. If you have a paint or tile counter, Instagram earns a few hours a month because owners shop with their eyes.
How often should the rate status go up?
Every working morning, at the same time, even on days the rate has not moved. The habit is what makes contractors look for it.
Can marketing work when customers only care about the rate?
Rate matters, but delivery time, stock and credit decide many orders. A daily rate message sent before buyers ask, and a call before each site stage, wins orders that a lower rate from a stranger does not.
How do we stop credit from getting out of hand?
Agree the credit period at the time of order and record it against the site and contractor. We set up reminders that go out before the due date, so collection starts as a routine message rather than an awkward call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.

More for building material dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for building material dealers.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit