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GullySales

Building material dealers · Pay per click advertising

Advertise inside the radius your lorry can reach by afternoon.

Pay per click advertising for a building material dealer works on urgent, local searches, such as a load of M-sand wanted this week or waterproofing before the rains. GullySales runs call-led campaigns inside your delivery radius, blocks the wholesale and job searches, and counts orders delivered rather than clicks.

A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For building material dealers

Where it usually goes wrong, and what we would do.

  • The radius is the campaign

    An enquiry from forty kilometres away costs the same click and cannot be delivered at a rate worth taking.

  • Rate searches are not buyers

    Somebody typing today's cement rate wants a number, not a lorry. Bid on the material and the area instead.

  • The rains set the calendar

    Waterproofing and roofing sheets sell in the weeks before the monsoon breaks, and that window closes with the first heavy rain.

What we do

What we deliver for building material dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Call-led campaigns drawn to your delivery radius

    Adverts shown only in the localities your lorry serves, with the call button first, since a contractor will ring and never fill a form.

    Result: The phone rings from sites you can supply the same day.

  2. Separate campaigns for the owner and the trade

    One set of adverts written for a house owner buying paint or tiles, another for a contractor after a load of blocks or sand, each landing on its own page.

    Result: Neither buyer reads copy written for the other.

  3. A negative list for wholesale and job searches

    Blocks on manufacturer, distributorship, dealership enquiry, job vacancy and the bulk export searches that have nothing to do with your yard.

    Result: The budget stops paying for people who want to sell to you.

  4. Seasonal pushes before the rains and the festivals

    Waterproofing and roofing adverts in the weeks before the monsoon, and paint adverts before the main festival in your region, with the rest of the year held steady.

    Result: Spend rises when the buyer already has the problem.

  5. Calls matched against loads despatched

    Each advert call logged and checked against what was delivered that week, so cost is read per order rather than per enquiry.

    Result: You can say what an advert order costs to win.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these building material dealers.

  • Cement and TMT steel dealers
  • Sand, aggregate and M-sand suppliers
  • Brick, block and AAC block dealers
  • Ready-mix concrete suppliers and agents
  • Paint retailers with tinting counters
  • Hardware and construction products retail stores
  • Plumbing, waterproofing and roofing material dealers
  • Multi-category building material yards

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for building material dealers

  1. 1

    Assess

    We look at how orders arrive, how rates are shared, how credit is tracked, and how many sites you supply at only one stage.

  2. 2

    Fix orders and credit

    One record for orders, sites and outstanding amounts, with WhatsApp rate messages and payment reminders set up.

  3. 3

    Track every site

    A stage tracker for active sites, so the team calls before the next material is needed.

  4. 4

    Reach the deciders

    A programme for painters, masons and contractors, and Maps and search visibility for owners buying directly.

  5. 5

    Grow each account

    More categories sold per site, and each contractor account reviewed for its share of orders and its payment record.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is advertising worth it when contractors buy on rate?
For a new site that has not chosen a yard, yes. For a contractor already buying from you, the morning rate message does more than any advert.
We get calls asking for one bag of cement. How do we stop that?
State the minimum load in the advert and on the landing page. It costs a few clicks and saves the counter an hour every day.
Can marketing work when customers only care about the rate?
Rate matters, but delivery time, stock and credit decide many orders. A daily rate message sent before buyers ask, and a call before each site stage, wins orders that a lower rate from a stranger does not.
How do we stop credit from getting out of hand?
Agree the credit period at the time of order and record it against the site and contractor. We set up reminders that go out before the due date, so collection starts as a routine message rather than an awkward call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit