Decide what the yard does every morning before buying any advertising.

1. A plan split between the trade and the owner

   What reaches contractors, mestris and painters, and what reaches house owners and apartment committees, written separately with the effort each one needs.

   Result: Two different buyers stop being chased with one message.

2. A morning routine for rates and stock

   Who sends the rate message, at what time, to which list, and what is said when a brand is out of stock, set down so it survives a busy week.

   Result: The message goes out even on the day the yard is chaotic.

3. A month-by-month calendar for your region

   Waterproofing before the rains, paint before the festival season, and steady stage-wise calling through the building months, with the slow weeks marked.

   Result: The yard stops doing everything in the same week.

4. A budget split with what each part is for

   What goes to the Maps listing and search pages, to a small advert budget, to the painter programme and to signage, with what each is expected to bring.

   Result: Money stops going to whoever walked into the yard selling it.

5. A monthly report on orders and collection

   Orders by source, materials sold per site, repeat contractor accounts and days taken to collect, all set against the figures recorded before work began.

   Result: You see whether the yard is growing or only lending.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.